Each year, Navigant Research partners with Advanced Energy Economy (AEE) to quantify the size of the US and global advanced energy market and publish the Advanced Energy Now Market Report. AEE is a national association of businesses and business leaders that share in the vision of “making the global energy system more secure, clean and affordable.”
The report presents revenue data across seven major segments and 41 different subsegments that pulls from 60+ Navigant Research market reports. This is the 6th year the report has been published. In this two-part blog series, some of the most important findings in the report are summarized:
- Advanced energy is a $1.4 trillion global industry, almost twice the size of the global airline industry, and is nearly equal to global apparel revenue.
- The US advanced energy industry generates nearly $200 billion in revenue, nearly double beer sales, equal to pharmaceutical manufacturing, and approaching wholesale consumer electronics.
In addition to quantifying the 41 advanced energy subsegments that make up the advanced energy market (each with multiple product categories), the report features 17 trend stories across the seven market segments. These can be rolled up into five overarching trends that are shaping the future of advanced energy. Two of these trends are featured here; the other three are summarized in part two of this blog series:
- The rise of big data analytics: The use of software engines and algorithms to process and analyze large quantities of data and provide insights into how customers behave is changing the way companies do business across the economy, and energy is no exception. The section, “Big Data Drives Demand-Side Management Innovation,” discusses how, in recent years, utilities and energy efficiency providers have used new data tools (home energy reports, web portals, and mobile apps) to unlock cost and energy savings for customers. The “Energy Use? Yes, There’s an App for That” section profiles energy applications that are targeting the $2.3 billion global residential home energy management systems market. Meanwhile, amid the digitization of energy—which has offered up the Internet of Things, connected devices, smart grid, and even automated vehicles to consumers—new challenges have arisen, including cybersecurity. This is discussed in the “As the Grid Goes Digital, Cybersecurity Gains Importance” section.
- Hardware cost declines: Advanced energy technology deployment continues to exhibit dramatic growth rates, enabled in large part by cost declines in hardware such as solar PV modules (see “Solar PV Sets New Records Nationally and Globally”), LED lighting, and increasingly, battery technology—with gigafactories being built around the globe to produce these items at scale. The extreme pace of these cost and commensurate price declines have restrained market revenue growth, as outlined in this report. In response to increasing market maturity and tight margins, advanced energy companies in many sectors are undergoing a shift to services, as discussed in the “Lighting as a Service” section. Market consolidation and vertical integration, scaling of manufacturing, and fierce competition are expected to drive further cost reductions in the future.