Navigant Research Blog

Shakeout Looms in Fledgling E-Truck Market

— October 17, 2014

Despite significant government and private-sector investment over the past 10 years, the global market for hybrid, plug-in hybrid, and pure electric trucks has been slow to grow.  Although it’s challenging to get fleets to provide numbers on how many of these trucks  they are running – many companies view it as competitive information –the Navigant Research report, Transportation Forecast: Medium and Heavy Duty Vehicles, estimates that, in 2014, hybrid and plug-in technologies constituted well under 1% of medium and heavy duty (MHD) trucks fleets in North America and Western Europe.  This lack of progress matters, because MHD trucks account for 32.6% of U.S. fuel consumption.  Electrification could significantly reduce this rate of fuel guzzling.  Yet, as my colleague John Gartner noted in a recent blog, there is a real lack of PEV options in the trucking world.

Investment in these technologies has borne fruit, however, and will help the electric drive truck market grow.  Deployments have helped fleets determine the applications for which hybrid or plug-in trucks will work best, both in the sense of being able to meet the demands of the duty cycle, but also providing the greatest fuel savings benefit.  The range of MHD truck applications into which hybrid and plug-in technology can be integrated is broad, with widely varying performance requirements.

Filling the Gaps

First are vocational applications, including delivery and distribution trucks, such as refrigerated vehicles and service vehicles, especially those used by the utility and telecommunications sectors.  And within these segments, there is a multitude of usage patterns.  Delivery trucks may be long haulers, traveling at steady, high speeds; used for suburban delivery, operating with both high and low speeds; or used for delivery exclusively within an urban center, with stop-and-go driving and very low mileage.

All of these variances mean that there is no single technology that will meet all the needs of the trucking sector.  Thus, this sector will be highly segmented, with each technology option fitting into certain niches.  While hybrids have no range limitations, it can be challenging to achieve payback of the price premium unless the vehicle operates with some stop-and-go driving and accrues significant mileage – probably a minimum of 20,000 miles annually.  By contrast, while the range of a pure battery electric truck has proven too short for most applications, these trucks are ideal for deliveries within an urban center.  This application is likely to see more interest in the Western European market in particular, as cities are increasingly looking to limit vehicle access to the city center.

Winnowing Ahead

So, as the British say, it’s horses for courses for the trucking industry.  This will pose a challenge for the sector given the very high percentage of small firms supplying this market.  These are companies that may struggle to stay afloat in a market with low volumes in its early stages.

But pressure on truck OEMs and fleets to reduce the environmental impacts of their vehicles – a major theme of the Automotive Megatrends conference held by Automotive World in Brussels in September – is likely to increase.  A small company with a proven technology will find increased interest from fleets to trial new vehicles and perhaps interest from the major vehicle manufacturers in securing access to their technology through investment or acquisition.

 

Fuel Cell Vehicles Set to Arrive – with Fueling Stations

— September 5, 2014

Heading into the 2015 launch of commercial fuel cell vehicles (FCVs) from Toyota and Honda (Hyundai’s is already out), California and Japan appear to be leading the race to build infrastructure.  In the past 12 months, the governments in California and Japan have each made a firm commitment to support extensive refueling networks.  Japan set a target of building 100 stations by March 2016.  California has committed to providing up to $20 million annually in support of a 100-station network.

Those timelines are aggressive given that, up to now, hydrogen stations have taken 18 months or more to build.  In California in particular, the timeline for building a hydrogen fueling site has been very lengthy, 24 months and even more.  This is one reason that the state has lost its leading position as a first market for FCVs.  A year ago, it looked like Europe was going to step up, with the United Kingdom announcing its own H2Mobility program to follow on the one that Germany established to develop and execute a hydrogen roadmap.  However, both of these programs are moving rather slowly.  By contrast, California secured a funding commitment from the state of up to $20 million per year in September 2013.  Now, the state is moving forward at a much faster pace.   In May, the California Energy Commission (CEC) announced awards for 28 stations, to be built by November 2015, for a total of around $46 million.

New Entrants

Of course, being first also means being a guinea pig for this market, which still faces a good deal of uncertainty in terms of potential demand.  I’ll be outlining FCVs sales prospects through 2023 in my upcoming report, 2014 Fuel Cell Annual Report.  Participants in the buildout of California’s first nine stations learned some lessons that are now being implemented.  One of the most critical differences is that the CEC is using its funding to provide support for operations and maintenance in addition to station construction.  This represents a tacit admission that the stations will be a cost center for owners and operators for the first years of the market.  The CEC awarded $300,000 to four current stations to support ongoing operations.

Another striking difference with the new 28 stations is that only 3 of the 28 awards are going directly to industrial gas companies (IGCs).  In place of IGCs, new entities have sprung up specifically to build and manage retail hydrogen fueling; these entities were given 23 awards.  Startup FirstElement Fuel received awards to build 19 stations.  The company was launched with funding support from Toyota and IGC Air Products but is open to working with any IGC that wants to use a third party to operate a retail station.  The company plans to become an operator of hydrogen fueling networks, similar to electric vehicle (EV) charging network operators.  FirstElement secures a retail gas station where there is real estate available to add a hydrogen pump and takes responsibility for the station once it’s up and running.  This removes risk from both the gas station owner and from the IGC providing the hydrogen.

Quite a bit of risk remains for the CEC in placing much of the responsibility for stations needed in 2015 on one company.  But the good news for the FCV market is that some early lessons learned are paying off in terms of new ways to tackle the problem of providing fuel to potential FCV drivers.

 

Helsinki’s Plan to Make Private Cars Obsolete

— August 12, 2014

Helsinki, Finland, has proposed a strikingly ambitious mobility on demand system that presents the logical extension of current innovations in passenger travel.  The city plans to create a subscriber service that would let users choose from, and pay for, a range of transportation options through their smartphones.  The options will include conventional public transit, carsharing, bikesharing, ferries, and an on-demand minibus service that the city’s transit authority launched in 2013.

The major innovation that makes this work will be an integrated payment system.  This part of the scheme may prove the most complicated to implement, but it is the final piece of the puzzle that makes this scheme truly transformative.  No longer forced to choose between the on-demand capability of private car ownership versus the eco-friendliness of shared transit, Helsinki residents will be able to easily get where they want to go, when they want to get there, without needing a car.

I’ve been using the phrase mobility as a service for this phenomenon, but it looks like the mobile phone companies may have claimed that moniker already.  Whatever the name, the concept is the transportation version of other businesses that are moving from selling a product to selling the service or utility the consumer wants from that product.  Planned obsolescence no longer makes good business sense, and consumers can benefit from constant improvements in technology.  This is most common in information technology (in cloud computing and storage, for instance), but it’s also happening in the energy sector – especially for clean technologies like solar, where leasing programs offer a way to overcome the upfront price premium barrier.

Share, Don’t Buy

Globally, carsharing membership has grown around 28% since 2010, with Europe as the leader in this sector.  Navigant Research’s report, Carsharing Programs, forecasts that global carsharing members will surpass 12 million in 2020.  The rise of on-demand ride services, such as Uber, Lyft, and Sidecar, are also transforming the way city dwellers use taxi services.  Taking on the highly regulated taxi business, these companies face considerable opposition, but at this point, it will be hard to put the genie back into the bottle. Bikesharing and even scooter share services are also spreading.  Today’s young urban dwellers expect to be able to use an array of transportation options to suit an array of needs, at the touch of an app.

Helsinki’s program has the potential to tie into other transportation innovations, such as the rise of electric vehicles (EVs) – more carsharing programs are deploying EVs as a selling point for their service – and autonomous vehicle technology.  Wireless charging would also support schemes like Helsinki’s by ensuring that shared EVs are recharging when parked, rather than relying on the driver to remember to plug in.

Faced with dwindling demand in mature markets like North America and Western Europe, automakers are exploring a range of new services to offset lower demand and to gain a competitive edge.  Farsighted companies will look to begin selling mobility as well as vehicles, changing transportation as much as the IT and energy sectors have changed.

 

In California, High-Speed Rail Takes Its Time Arriving

— August 5, 2014

California’s proposed high-speed rail (HSR) line between Los Angeles and San Francisco is stirring controversy – not surprisingly – for a $68 billion infrastructure project that will take until 2029 to complete.  The concerns over the project’s cost-to-benefit ratio cross party lines.  While California Republicans have lined up against Democratic Governor Jerry Brown’s proposal, so has his own lieutenant governor, Gavin Newsom.  The state successfully beat back a legal challenge to the project’s funding plan, but more legal challenges loom.

The HSR debate also ties into the broader question of whether the United States can accomplish big things anymore. Congress’ inability to find a serious, long-term solution to the dwindling Highway Trust Fund is just one example of this problem – one that also results in less money to support any state’s big idea.

Writing in support of the HSR, James Fallows of The Atlantic makes a key point: “Big infrastructure investments are usually under-valued and over-criticized while in the planning stage.”  One obvious comparison is Boston’s Big Dig. That was also enormously ambitious project with a huge price tag that took more than a decade to complete.  It had massive cost overruns, becoming the subject of constant complaints in Massachusetts.  Today, visiting Boston since the Big Dig’s completion, it’s clear why the expense and hassle was worth it.  The city was knit back together after having been split apart by a major road running through its heart.  In place of the old elevated highway is a greenway that invites pedestrians and connects with bike-sharing stations.

Easier Than Flying

It’s worth noting that the Big Dig was a huge infrastructure project designed to undo the effects of another ambitious infrastructure project, one that had unforeseen, and disastrous, consequences.  Moreover, the Big Dig plan was based on known demand, since it essentially took traffic from above ground and moved it into tunnels.  This central purpose removed much of the uncertainty about new infrastructure projects that can keep politicians and planners up at night.

That uncertainty lies at the heart of the debate over high-speed rail. A major new passenger rail project, in a country that has largely abandoned rail travel for cars and planes, is a leap of faith.  The most apt comparison for the California HSR is Amtrak’s Boston-New York-Washington corridor.  In 2012, Amtrak reported that it had captured 75% of commercial passenger travel between New York and Washington, D.C.  The success of the train is not due to its being cheaper – tickets can be as much as $145 one way – but more to the convenience and ease of trains compared to air travel.

HSR Plus Autonomous Vehicles

A key factor in that convenience is that, unlike airlines, the trains deposit passengers into the downtown of each city and connect to local transit services. This multimodal connectivity will be key to the success of the California HSR, whether it means connecting to public transit or to nearby carsharing services like City CarShare and DriveNow in downtown San Francisco.

The rise of autonomous vehicles is frequently cited by key opponents as evidence that the HSR is a 20th century idea whose time has passed.  While Navigant Research’s 2014 Autonomous Vehicles report suggests that long-distance, inter-city travel is a possible model for self-driving cars, it projects they’re most likely to be used for passenger travel in carsharing services as well as in fleets as an alternative to taxis for local travel within the city.  In this scenario, autonomous vehicles will actually support the high-speed rail line by making carsharing easier and ubiquitous in urban centers while the HSR meets city-to-city travel needs.

 

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