Innovative product offerings, large new market entrants, and decreasing battery prices are all contributing to an increasingly positive outlook for the electric power two-wheel vehicle industry, which includes electric scooters (e-scooters) and electric motorcycles (e-motorcycles).
An influx of new product offerings and services in these markets is expanding the product options for consumers, offering legitimate alternatives to car ownership, and appealing to new, untapped customer bases. These products and services include fold-up e-scooters, hydrogen fuel cell scooters, e-scooter sharing programs (Scoot Networks), e-scooter battery swapping networks (Gogoro), and ultra-lightweight e-motorcycles.
In the e-motorcycle industry, several large manufacturers traditionally focused on gasoline-powered motorcycles are entering the market and providing new capabilities. These large companies bring brand recognition, extensive dealer networks, industry credibility, and large marketing and R&D budgets. It’s difficult to convince consumers to buy unknown brands in a new market, especially at higher price points compared to internal combustion engine (ICE) motorcycles.
With Polaris Industries acquiring Brammo in early 2015, Yamaha announcing its intention to enter the market in 2016, and Harley-Davidson expected to release its LiveWire product around the 2018 timeframe, the e-motorcycle industry is poised to undergo significant growth and significantly increase consumer awareness and recognition over the coming years. Lithium ion (Li-ion) battery units that would have cost more than $1,000 per kilowatt-hour (kWh) just a few years ago can now be had for about one-third of the price, and these costs are expected to continue to decline over the coming years.
According to Navigant Research’s recently published report, Electric Motorcycles and Scooters, worldwide sales of e-motorcycles and e-scooters are expected to grow from 5.2 million units in 2015 to just under 6 million units by 2024. Due to the new and expected market entries of Polaris Industries, Yamaha, and Harley-Davidson into the North American and European markets, high-powered e-motorcycles (more than 30 kW/40 hp peak) are expected to achieve by far the largest growth of any segment in this market, growing at a compound annual rate of 35.2% between 2015 and 2024.
E-Scooter and E-Motorcycle Sales by Type, World Markets: 2015-2024
(Source: Navigant Research)
Tags: Advanced Batteries, Clean Transportation, Electric Vehicles, Transportation Efficiencies
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