Navigant Research Blog

Diversity of EVs to Power Sales Growth

John Gartner — May 23, 2017

Plug-in EV (PEV) sales have climbed by more than one-third thus far in 2017, and the plethora of new models coming out will continue to drive sales even higher during the next decade. Despite gasoline selling for less than $2.50 per gallon in much of the United States, PEV sales increased by 39% during the first 4 months of the year, according to data from HybridCars.com.

PEVs have been available in only a limited number of segments and have appealed primarily to middle- to upper-income buyers, which has constrained sales volumes. However, by 2020, the number and variety of PEV models for sale will grow dramatically. As seen in the table below, more than 30 new or updated PEV models will be on offer within the next 4 years from both established and aspiring auto companies.

More battery EV (BEV) than plug-in hybrid vehicle (PHEV) models are expected, as improvements in battery technology are prompting automakers to push all-electric driving. PEV sales in the United States are expected to surpass 2.1 million annually by 2030, according to Navigant Research’s Transportation Forecast: Light Duty Vehicles report.

Announced PEV Models

(Source: Navigant Research)

A Range of Options: Hyundai, Kia, and Honda

While most auto manufacturers are focusing on increasing the driving range of their BEVs, Hyundai, Kia, and Honda this year instead announced cars that focus on value and efficiency.

Hyundai and Kia each announced a trio of models based on the new IONIQ platform: a hybrid, PHEV, and BEV. The Hyundai IONIQ BEV is estimated by the Environmental Protection Agency (EPA) to go 124 miles on a charge, which is superior to many of today’s BEVs—except for the Tesla Model S and X and Chevrolet Bolt. Comparable to the Ford Focus Electric and Nissan LEAF, Hyundai’s BEV is priced competitively (under $30,000) while offering greater range, but well below the Bolt and other upcoming 200-mile BEVs. Kia is using the same platform and propulsion systems with a taller crossover body style called the Niro, which will be slightly less efficient but may be better suited to the current market trends.

Hyundai challenged its engineers 11 years ago to produce the most fuel efficient hybrid vehicle available, and the design was used for the six new variants from the two brands. According to fueleconomy.gov, the IONIQ BEV is the most efficient of all vehicles, earning a 136 combined mpg equivalent rating. The car also won the greenest vehicle award from the ACEEE.

During an extended test drive earlier this year, the IONIQ was a pleasure to steer through turns and had quick acceleration and a comfortable interior. It is a very competitive offering. The company is developing a longer range BEV, but the added battery mass means it won’t be as energy efficient, according to Hyundai.

Honda’s upcoming Clarity EV is expected to travel around 80 miles on a single charge, which is well below the standard of 110 miles or more for current BEVs. The company has taken some heat for announcing a car that is “uncompetitive” from the start in both range and price, as it is expected to list for more than the LEAF or Fusion and near the price of the longer range Bolt.

EVS Conference

The international EV community will be gathering in October at the 30th EVS Conference in Stuttgart, Germany. Billed as the largest trade fair and conference event for electric mobility, EVS features manufacturers of EVs, charging infrastructure, and mobility software and solutions, as well as researchers presenting papers on the latest innovations. Navigant Research will be discussing the latest EV innovations during a presentation at the conference.

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