Navigant Research Blog

E-Bikes Gear Up in North America

Ryan Citron — August 20, 2014

While Tesla, Nissan, and BMW get most of the headlines around electric transportation, the electric bicycle (e-bike) market is quietly gaining momentum in North America.  E-bikes are simply traditional pedal bikes with a battery pack and electric motor for propulsion.  Usually a throttle or user control module is attached to the handlebars to allow the user to adjust the power levels of electric assistance.  E-bikes offer a unique market solution for the transportation problems many cities in North America currently face: traffic congestion, fatalities from road accidents, local air quality, climate change, and the economic burdens associated with car ownership.

While the e-bike market has historically been strongest in China and Western Europe, emerging trends have helped position the industry for increased growth in North America.  Combined throttle-control and pedal-assist models, electric cargo bikes, all-in-one retrofit kits and wheels, an aging baby boomer population, and the use of e-bikes in police patrol and various security industries have all contributed to a growing market with strong potential.

Battery Prices Fall

As is the case with the broader electric vehicle market, the increasing quality and affordability of lithium ion (Li-ion) batteries is attracting new customers.  Most Li-ion e-bikes in North America range from $1,500 to $3,000.  While not as cheap as traditional bicycles, this is a relatively small upfront cost to adopt electric transportation.  If the plan is to reduce car trips or ditch your car altogether, your investment will be recouped within a few years of reduced trips to the pump and avoided insurance, parking, and vehicle maintenance costs.  Not to mention the health benefits that come with increased exercise and the avoidance of traffic jams.

Automakers Climb On

Several automotive manufacturers are joining the e-bike party.  In the United States, Ford recently partnered with Pedego Electric Bikes to design a throttle-controlled e-bike, the Ford Super Cruiser.  Daimler AG’s smart unit is one of the most aggressive automotive brands in e-bikes, partnering with GRACE GmbH to deliver an e-bike sold through dealers in Europe.  BMW recently released its pedal-assist Cruise e-bike 2014, which features a Bosch 250 W motor and 400 Wh battery.  Audi, Opel, and Volkswagen have also shown e-bike concepts, though these vehicles have not yet been announced for production.

Navigant Research’s upcoming report on e-bikes, scheduled for publication in the third quarter of 2014, will contain a detailed analysis of global market opportunities, barriers, and technology issues, along with market forecasts for e-bikes, e-bike batteries, and overall sales revenue by region.

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