Cleantech Market Intelligence
EnerNOC Restructures: Is It Back to Basics for the Demand Response Company?
A couple of weeks ago, EnerNOC announced a restructuring, a move which included laying off 200 employees, about 15% of the demand response leader’s workforce. Many of these positions were at its corporate headquarters in Boston. I didn’t want write on the topic until I had a chance to talk directly with the company and get its side of the story, which took a week or so of phone tag to complete. Here’s what I heard and my reaction.
I spoke with Sarah McAuley, senior director of marketing at EnerNOC. She explained that the layoffs were focused on the enterprise software side of the business, and they were cross-functional across sales, operations, and other functions. I have since learned that employees in other parts of the organization that dealt with the software business tangentially were also affected by the restructuring. There were no changes to the senior management team, but changes did extend up to the vice president level. McAuley said that there is nothing else at this scale planned in the near future, but that EnerNOC is taking a close look at how it is operating the business and will continue to optimize resources and shift personnel around the edges.
McAuley also stated that EnerNOC is not retreating from the software business, and the company’s core strategy hasn’t changed. However, its go-to-market path and operational delivery models will be different, focusing on becoming more targeted and lean rather than wide and broad.
Pivot to Software
I remember first hearing about the company’s pivot to software at EnerNOC’s Analyst Day in 2013. At the time, it seemed to me like a risky proposition; EnerNOC is not a software company at heart, and it was an uphill battle against the incumbents to carve out its space in that field.
A similar experience appears to have occurred in the energy efficiency space. EnerNOC made a series of acquisitions over a span of 5 years or so, trying to parlay its demand response position into that adjacent space. All of those deals have since been unwound, presumably at a loss.
It’s important to remember that public companies need to take risks to show constant growth for shareholders. Not all of these are expected to completely succeed, but it appears that few have worked outside of EnerNOC’s core competencies.
Potential Paths Forward
So what’s next? Being the only publicly traded demand response/energy efficiency company left, there are a couple examples of previous outcomes. Comverge, EnerNOC’s closest peer, also went public in the heyday of the economy during the last decade. It only lasted a few years before being bought out and brought private, and it has continued to operate steadily since that time. Opower is the most recent case, having tried the public life for a few years before being acquired by Oracle earlier this year—time will tell how that situation will play out. One of those two scenarios seems plausible for EnerNOC at this point, either going private or being swallowed by a larger corporation (though I am not a financial professional, so don’t take this as investing advice).
In any case, I hope EnerNOC’s passion for and leadership in the demand response field will not be lost. Its tide has truly lifted all boats in the sector, and there is a lot of work left to be done to ensure that it keeps its place in the world’s future low-carbon resource mix.