Cleantech Market Intelligence
Even My Grandma Has a Smart Home!
There are all kinds of barriers to smart home adoption. People ask me all the time, “what do you use your Alexa for?” Unconvinced by existing value propositions, many consumers figure they need not bother with smart technology.
Smart Home Imperfections
Admittedly, for all the promise about how smart these products are and how they will change our lives, often they are not that smart and they fail to meet expectations. The countless times I have asked my Echo device a simple question, only to have Alexa respond with “Sorry, I don’t know that,” drives even the earliest of adopters to the brink. And that’s not even going into the issues surrounding installation, troubleshooting, interoperability, and cost. It makes many wonder, why all the fuss?
Smart Features Offer Ease
Despite all the reasons people find not to adopt smart home products, I have found a convincing case for even the biggest skeptic. I recently discovered my grandma has a smart home.
My grandma is no early tech adopter—she is 80 and her favorite hobby is quilting—and yet, she has a Google Home, a Nest Cam, three Philips Hue light bulbs, several ConnectSense smart outlets, and an iPad or iPhone to control them all, which is a more robust smart home ecosystem compared to what most people have—including me. Every evening when it starts to get dark, she uses her smartphone to turn on lamps, instead of having to bend over and switch them on. When she retires for the evening, she asks Google Assistant to turn her Hue bulbs on, instead of having to fumble around in the dark for a light switch. She doesn’t even notice the Nest Cam perched on her mantel, but it gives my family members piece of mind as they can check on her using their smartphones from wherever they are.
Gifting Smart Tech
There are, of course, a few caveats. My grandma hasn’t purchased any of these products herself. They have all been gifts from family members, which is important for vendors to keep in mind when targeting consumers. When a device malfunctions, she calls upon her children and grandchildren for troubleshooting, which usually involves walking her through an app over the phone or simply restarting a device. Though this works most of the time, smart home tech vendors need to provide maintenance and support to consumers.
My grandma also hasn’t installed any of these devices herself, though they have been plug-and-play enough for younger generations in the family, and many companies are increasingly offering installation services. To top it off, her smart plugs are integrated with Apple HomeKit, but they aren’t integrated with Google Assistant, meaning she can’t control them through voice activation—which highlights a common interoperability problem for most consumers.
If Grandma Can Do It, Anybody Can
While the smart home market has its challenges, there are emerging use cases that are convincing more consumers to embrace the technology. Smart home tech should not be used only by early adopters and younger generations, it should be used by everyone. If my grandma can use smart home products and services, then anyone can, and there is hope for the smart home market yet.