Cleantech Market Intelligence
Lighting Solutions Leave Something to Be Desired, but Hope Is on the Horizon
The residential connected lighting market is becoming increasingly popular as consumers adopt more voice-activated smart home devices, such as the Amazon Echo, Google Home, and Apple HomeKit, that enable them to interact with their lighting in a whole new way. Connected lighting shows significant potential as new use cases emerge for assisted living and elderly care, security, notifications, and health and wellness, to name a few. However, the industry has a long way to go before connected lighting is adopted by a greater number of mainstream consumers.
Something to Be Desired
Research for Navigant Research’s Residential Connected Lighting report revealed that there is no single complete, comprehensive lighting solution available on the market. It seems as though every product leaves something to be desired.
Many of the connected bulbs available are either connected and color-changing but do not have very intelligent features; are fairly intelligent but overwhelmingly expensive; do not require a hub but cannot be controlled outside of the home; can be controlled outside of the home but also require a hub; or are so new that it could be a risky purchase relative to more mature products (meaning the company or product itself may not be around in coming years).
And many of the connected bulbs available have tradeoffs when it comes to function and marketability:
- Connected and color-changing but without very intelligent features
- Fairly intelligent but overwhelmingly expensive
- Do not require a hub but cannot be controlled outside the home
- Can be controlled outside the home but require a hub
- So new as to be a risky purchase relative to more mature products
Connected luminaires or fixtures such as table lamps are few and far between, and those available on the market tend to take on a more futuristic style than what average consumers might be used to and interested in having in their homes.
Most control products are offering connectivity through protocols like ZigBee and Wi-Fi, and capabilities range from dimming to occupancy sensing. However, many are simply not as smart or automated as consumers are led to believe. Compared to other types of lighting solutions, switches can be an affordable alternative to retrofitting an entire home with connected bulbs, though they require an electrician or experienced do-it-yourselfer to install.
However, because the residential connected market is still emerging, there are many players entering the market with innovative solutions for solving these issues. For instance, companies such as Nuro Technologies, which will be offering a Wi-Fi-enabled light switch, are arguably positioned to offer the smartest lighting controls products. (In Nuro’s case, though, these switches are not yet available.) Qube Smart Lighting is offering an affordable Wi-Fi and Bluetooth-enabled bulb with smart capabilities like machine learning. Companies like these are expected to push incumbents and other players to continue innovating and developing their products, which will make for positive progress in the connected lighting market.
To learn more about residential connected lighting, look for Navigant Research’s Residential Connected Lighting Market Overview and Leaderboard reports.