Cleantech Market Intelligence
New Analytics Solutions Give Consumers More Energy Choice
Residential consumers are becoming increasingly aware of their energy consumption and are interested in how they can reduce their use, save money on energy bills, and become more environmentally conscious. More and more customers are receiving home energy reports, which detail energy consumed and compare usage to that of neighbors. Opower (Oracle) achieved more than 11 TWh of energy reduction across 100 utility partners with these types of reports. Consumers are also logging into mobile apps that disaggregate devices to help them make smarter choices about where to target energy saving efforts.
Despite increasing efforts and awareness about energy, many consumers still do not know where their energy actually comes from. Most people may have a vague sense of their country’s energy mix and imports, such as the US energy mix depicted in the figure below, or that the UK imports 60% of its electricity-generating fuel. However, when a consumer flips a light switch, turns on their TV, or adjusts their thermostat, the energy that powers those actions is coming from whatever power plant is turned on to meet that incremental demand. This means the energy your light bulb is using could be drawing power from a coal plant, a natural gas facility, or a solar panel.
US Energy Mix: 2016
(Source: US Energy Information Administration)
New Technology Helps Track Generation Sources
In the past, there hasn’t been a method for determining the generation source that is meeting demand in real time. However, a non-profit called WattTime has developed a data analytics software that solves this problem. The software, which was the brainchild of a hackathon event in 2013, detects where the electricity powering the grid is coming from and the actual emissions impacts of people and companies using electricity. Not only does it detect this information, but it can also automatically power devices when energy sources are the cleanest. It can be installed in any Internet-connected device, making it flexible and easy to implement. This tool empowers customers to have a choice in the type of energy they are using and how much they are emitting when they consume electricity. WattTime’s software is gaining traction, having partnered with companies like Microsoft, Energate, and most recently, the Rocky Mountain Institute (RMI). WattTime has joined RMI as a subsidiary organization to foster the transition to a cleaner, more decentralized grid.
Looking Forward to a Cleaner Energy Future
Data analytics solutions like these are empowering consumers to make smarter energy choices, facilitating the transition to a cleaner, more decentralized and optimized grid, and solving challenges associated with reducing carbon emissions. Currently, emissions are calculated based on average factors, not based on the actual emissions that are generated depending on the source providing the next kilowatt-hour of power. As countries and organizations around the world move forward with reducing greenhouse gases, real, data-based information on emissions can help consumers understand how their actions directly affect greenhouse gas emissions and contribute to the overall goal of a cleaner, greener world.