Navigant Research Blog

New Business Models and OEM Products Grow the Electric Power Two-Wheeler Market

Ryan Citron — November 30, 2015

The electric power two-wheel vehicle (e-PTW) industry is expected to achieve stable and continuous growth during the coming years as new business models and several large OEMs permeate the market. According to Navigant Research, global annual sales of electric motorcycles (e-motorcycles) are expected to grow from 1.2 million vehicles in 2015 to 1.5 million in 2024, while sales of electric scooters (e-scooters) are expected to grow from 4.1 million to over 4.4 million.

Gogoro Brings Battery Swapping to Europe

In the e-scooter market, battery swapping startup Gogoro is transforming urban mobility by offering its e-scooter customers a battery swapping network, removing the range anxiety common to most types of electric vehicles (EVs). Gogoro has sold over 2,000 of its e-scooters over the past few months in Taiwan (using an infrastructure base of 90 GoStation battery swap stations), and the company has raised an additional $130 million in Series B funding from Panasonic (its battery supplier) and the National Development Fund of Taiwan.

Forbes reported that Gogoro will be expanding its program (which is currently only in Taipei, Taiwan) to Amsterdam in early 2016. As a city with narrow streets, a general lack of available parking, and a government looking for ways to reduce the number of four-wheel vehicles on the road, Amsterdam is a great fit for the electrification of two-wheelers. Aligning with Amsterdam’s smart city initiatives, Gogoro is aiming to become more of an energy company rather than solely an e-scooter manufacturer. The company’s GoStations are cloud-connected and are expected to coordinate with electricity grid demand in Amsterdam, charging batteries only at times when energy demand is low.

Gogoro is becoming a disruptive force in the industry, and the company has now raised over $180 million since being founded back in 2011. If the company’s business model can prove successful in Amsterdam, there’s no limit on the number of large European cities that could benefit from congestion-reducing e-PTWs.

OEMs Show New e-PTW models

Large OEMs are unveiling new e-PTW products that will serve an important role by increasing product availability in key markets. The sleeping giant in the industry, Honda Motors, plans to launch an electric scooter in 2017. This will be the first time Honda will sell an e-scooter to consumers, as its previous EV-neo e-scooter was a short-term project (2010-2013) that focused on leasing e-PTWs to fleets. Sales are expected to be concentrated in Japan, China, and other Asian countries where population density is creating congestion and air pollution problems. Meanwhile, BMW Motorrad unveiled a new e-motorcycle concept called the eRR. This high-performance motorbike is a further expansion into e-PTWs since BMW first released the C Evolution Maxi-Scooter back in 2014.

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