Cleantech Market Intelligence
Partnering Takes the Pain Out of Paying for EV Charging
At the dawn of the modern electric vehicle (EV) era (way back in 2010), EV industry participants recognized that a simple way to pay for vehicle charging was critical to EV adoption. In fact, I recall having conversations with at least one international payment processing company back then regarding the need for a central clearinghouse for EV charging payments. I described this segment as a small niche that would grow into a major opportunity over time. Neither that company nor others chose to start building the necessary relationships. But today, after years of considerable talk and little action, progress is finally being made as charging networks are collaboration and payment clearinghouses are starting to emerge.
During the past half-decade, there have been numerous tales of the frustrations of EV drivers who carry multiple cards to be able to access competing proprietary networks. The Hubject consortium in Europe has been leading the charge to make charging more consistent by simplifying customer authorization, and the group recently announced a method that enables mobile phones to pay for EV charging.
The PayPal Factor
The intercharge direct system is powered by online payment system PayPal. Drivers scan a QR code on the charging station with their phone, which connects to the intercharge website where PayPal and other payment options are offered. Customers who have a contract with an EV service provider can pay their existing rates, and more importantly, EV drivers without a contract can still access any of the 3,000 charging stations that support intercharge.
Things have come full circle for PayPal, which was founded by EV maker Tesla Motor’s founder, Elon Musk. (Note the irony that, since Tesla offers free charging at its charging website, PayPal largely won’t come into play for its customers.) PayPal is an effective backend payment system, since it’s used globally for small payment amounts. It is currently being used in the United States for EV charging payments by General Electrics’s WattStation, and in October ChargePoint announced that it would begin accepting PayPal as well.
Reducing the cost and hassle of roaming between EV charging networks will increase the use of public charging stations, which will result in more charging stations being made available, and in turn higher levels of EV adoption.
Makers Make Progress
Efforts to expand EV charging in the United States are slowly paying off, thanks in part to the work of the EV manufacturers themselves. Nissan is offering free public charging to buyers of the LEAF and convinced competitors ChargePoint, Car Charging Group, AeroVironment, and NRG to each support its EZ-Charge card. BMW’s ChargeNow program offers a single card for paying at stations from ChargePoint and NRG’s eVgo network, as well as other partners internationally.
Not all partnerships in the area have worked out; ChargePoint launched an ill-fated joint venture with ECOtality in 2013 called Collaboratev that would have streamlined payment processes across both networks, had ECOtality not gone bankrupt only a few months later.
While proprietary payment systems make business sense for the charging networks, they hurt more than help EV owners and automakers. If the expected millions of EVs are to rely on public charging, roaming between networks should be as simple as roaming between mobile phone networks or getting money from any ATM. These recent developments provide hope that such interconnections are starting to emerge.