Go-to-Market Services

White papers and webcasts that you'll use to connect with your customers to deliver your unique value proposition. We will help your organization answer any or all of these five key questions:

WHOM will we actively target within the market?
WHAT will be our product portfolio for target customers?
HOW MUCH will we charge for our products for different customers?
HOW will we promote our products to target customers?
WHERE will we promote and sell our products to target customers?

Case Study

White Paper

The Challenge:

Advanced Energy Economy (AEE), a national association focused on driving growth of advanced energy companies, engaged Navigant Research to determine the market size of the U.S. advanced energy industry (according to their definition) and provide a model of the economic impact of each industry segment.

The Approach:

  • Calculated the market size for 41 advanced energy industry segments
  • Calculated federal tax revenues generated by each segment
  • Identified 10 representative companies in each segment
  • Provided qualitative market analysis including market challenges and opportunities, technology, policy, and investment trends, and key anecdotal information (company highlights, country comparisons, cross-industry comparisons, etc.)
  • Assessed the indirect and induced economic impact of each industry segment

The Result:

AEE used the analysis for a large marketing and advertising campaign geared toward growing their membership and advancing the national conversation about advanced energy.

Case Study

White Paper

The Challenge:

Echelon Corporation, a global energy control networking company, engaged Navigant Research in order to obtain an independent assessment of their technology.

The Approach:

  • Assessed the  benefits for utilities to use the specific technology as part of their Distribution Automation solutions
  • Provided a forecast of the market opportunity for this specific technology

 

The Result:

Navigant Research’s analysis of Echelon’s technology was utilized as an independent voice in the company’s sales and marketing activities.

Case Study

White Paper

The Challenge:

A large regional utility engaged Navigant Research to examine server load management (SLM) as an emerging category of software solutions geared toward improving the energy efficiency of data centers.

The Approach:

  • Identified and assessed the capability of multiple SLM software solutions including virtualization, server improvements, and data center infrastructure management (DCIM)
  • Delivered an in-depth evaluation of the three technologies with the highest likelihood of success, along with implementation suggestions and potential obstacles

 

The Result:

Navigant Research’s analysis was used as an input into a new energy efficiency program offering for commercial & industrial (C&I) customers.

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Data Services

An interactive data visualization platform with online access to global forecasts spanning the energy, utility, transportation, and buildings industries.

More Information

Research News

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Capacity of Lithium Ion Batteries for Plug-In Electric Vehicle Second-Life Stationary Energy Storage is Expected to Grow 10 GWh From 2022 to 2035
Automotive original equipment manufacturers have new business models for developing stationary energy storage system projects • A recent report from Navigant Research explores the concept of reusing plug-in electric vehicle…
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Cumulative Global Wind Blade Revenue is Expected to Total $72.4 Billion from 2016 to 2025
Consolidation in the wind turbine market is forcing companies along the wind blade value chain to assess supply chain dynamics and strategy • A new report from Navigant Research assesses the global wind blade market, focusing on…
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The Global Smart Waste Collection Technology Market is Expected to Exceed $223 Million in 2025
Commercially viable smart waste technologies and an increasing interest in connectivity and city IoT networks are expected to foster market growth • A new report from Navigant Research examines the global market for smart waste collection…
Read More »
Trends in Emerging Mobility Services are Converging to Influence and Reshape the Future Transportation Market
Opportunities for market players to lead in this new space are expected to last for only the next few years • A new report from Navigant Research examines the trends associated with emerging mobility services…
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