Market Sizing & Forecasting

Quantitative analysis of specific industry sectors that are relevant to your organization.

Case Study

Market Sizing & Forecasting

The Challenge:

A large Asian battery manufacturer looking to enter the North America market asked Navigant Research to provide a detailed quantitative analysis of market opportunities for utility-scale energy storage in North America.

The Approach:

  • Provided a summary of market dynamics and opportunities in the long-duration bulk energy storage and short-duration ancillary services sectors
  • Sized and forecasted the markets for bulk storage and ancillary services, including segmentation by technology, with annual forecasts extending through 2020
  • Examined key market trends in five key application areas: bulk storage, renewables integration, community and residential energy storage, grid services, and frequency regulation. Additional analysis included an assessment of the viability of specific technologies for each application.
  • Identified key market barriers and risks specific to the client’s strategic plan for market expansion.
  • Provided an analysis of the market parameters for energy storage systems within each ISO/RTO service territory, along with a ranking of the attractiveness of each region for energy storage.

The Result:

Navigant Research’s analysis was used as input into the client’s decision regarding expansion to North America versus the other options of China and India.

Case Study

Market Sizing & Forecasting

The Challenge:

Navigant Research created a custom market sizing and forecast model for a Fortune 500 manufacturer of electronic components considering entering the cleantech market via investment in a product manufacturer.

The Approach:

  • Developed a 10-year market share forecast for the target company’s products in 5 countries/regions including size of each market, growth potential, and key variables to change

The Result:

The client decided to move forward with its investment in the product manufacturer.

Case Study

Market Sizing & Forecasting

The Challenge:

Navigant Research created a custom forecast model for the global high-voltage transmission cable market for an international power systems manufacturer.

The Approach:

  • Included 12-year global demand-side and supply-side production capacity forecasts, segmented by world region and cable type
  • Provided analysis for route length and cable core length

The Result:

Navigant Research’s forecast and forecasting tool is being used by the client to plan and scale their production of high-voltage transmission cable.  They are able to take competitors’ activities into consideration and understand potential backlogs.

Case Study

Market Sizing & Forecasting

The Challenge:

For a worldwide automobile manufacturer, Navigant Research was asked to analyze the existing electric vehicle (EV) charging infrastructure market in North America and forecast the growth of the market for the next 7 years in order to help the client understand where to focus EV car sales.

The Approach:

  • Analyzed market demand drivers and inhibitors, including characteristics of the PEV market, PEV availability and sales, government programs, and analysis of the government grants and special projects and Incentives for the U.S. and Canada (by state and region).
  • Delivered electric vehicle supply equipment (EVSE) trends and forecasts, including EVSE installations, DC charging, and commercial charging segments
  • Developed SWOT analysis of the key industry players

The Result:

Navigant Research’s analysis is being used in the client’s long-term planning regarding the prioritization of cities across North America for the rollout of existing EV models and the introduction of new models.

Case Study

Market Sizing & Forecasting

The Challenge:

For an international automotive industry supplier, Navigant Research was retained to create a comprehensive customizable 20 year forecasting model for the global light duty and medium heavy duty on-road transport vehicle market.

The Approach:

  • Developed a model that included annual forecasts across five regions and 19 countries for vehicle sales and for the total number of vehicle registrations (car parc) and factored in the impact of the various market, technology, and governmental drivers on the demand for all types of vehicles
  • Built in the flexibility to segment the model by several types of vehicles including Stop-Start, Hybrid, Plug-In Hybrid, Battery Electric, Fuel Cell, Natural Gas, Propane (Autogas), and Conventional vehicles (gasoline and diesel)
  • Provided the forecasts and forecasting tools necessary for business planning and other research needs.

The Result:

Navigant Research’s forecast and forecasting tools were used to develop scenario modeling for the global market in light duty and medium heavy duty on-road transport vehicles.

Case Study

Market Sizing & Forecasting

The Challenge:

A large energy service company (ESCO) facing potential divestiture by its parent company engaged Navigant Research to forecast the health of the U.S. ESCO market for the next 3 years.

The Approach:

  • Conducted 20 interviews with ESCOs
  • Analyzed the interview data in order to form a baseline market size and develop a comprehensive three year forecast
  • Summarized the results and provided an opinion on the health of the market over the next 3 years

The Result:

Navigant Research’s forecast and analysis was used as input into the decision made by the parent company to continue to operate the ESCO.

Case Study

Market Sizing & Forecasting

The Challenge:

For a large electric utility, Navigant Research was asked to assess the total addressable market for energy efficiency retrofits, electrical infrastructure, and backup power systems in several key geographies in an effort to assess opportunity scenarios.

The Approach:

  • Quantified the size of each market for the total U.S. and segmented by specified geographies
  • Further segmented the data by 10 building types
  • Developed a multi-dimensional 7 year market forecast
  • Made recommendations for the best targets for expansion in each of the three markets by geography and building type

The Result:

Navigant Research’s analysis was used as input into the client’s decision regarding expansion within each of the three areas into specific geographies by building type.

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