Primary Research

Qualitative and quantitative assessment of market demand in a particular sector, often involving a number of interviews or surveys among a target market of consumers and business users.

Case Study

Primary Research

The Challenge:

Navigant Research was asked to assess electric utility preferences for smart grid communications technologies and network management services on behalf of our client, a leader in wireless network equipment and systems.

The Approach:

  • Partnered with the Utilities Telecom Council and GigaOM/Earth2Tech to field a web-based quantitative survey of smart grid industry participants with screening questions to quality utility respondents who were involved in smart grid deployments.
  • Conducted qualitative survey with utility managers focused on utility attitudes and preferences related to the utilization of various wide area networking technologies including fiber, broadband over power line, LTE, Wi-Fi, WiMAX, and 3G mobile networks.
  • Qualitative survey included discussion of specific smart grid infrastructure applications for networking technologies, along with probing for an understanding of the organizational decision-making process for technology and vendor selection.

The Result:

The client used the findings from our research to tailor the messaging in their webinars and marketing materials in their effort to target the smart grid sector for wireless network equipment and services.

Case Study

Primary Research

The Challenge:

A multinational corporation specializing in electricity distribution, automation management, and the production of installation components engaged Navigant Research to test market messaging in advance of a major software launch.

The Approach:

  • Identified key target companies
  • Interviewed C-level executives responsible for energy management
  • Based on insights gained from the interviews, prepared analysis and recommendations related to the market messaging

The Result:

Navigant Research’s analysis prompted the client to simplify and refine their market messaging in advance of the software launch.

Register to Receive Updates

Sign up or login to receive free newsletters, research updates, access to webinars, and other analyst content from Navigant Research.

Research News

Rss
Energy Storage for the Grid is Expected to Reach $15.6 Billion in Annual Revenue by 2024
September 18, 2014Technology vendors are moving down the supply chain to supply deployment solutions, report concludes • A new report from Navigant Research analyzes the global market for utility-scale energy storage…
Read More »
Demand Response Capacity is Expected to Increase More than Six-Fold by 2023
September 17, 2014Market rules changes could place more risk on DR resources, report concludes • A new report from Navigant Research examines the global DR market with a focus…
Read More »
Homeowners Are Expected to Invest More Than $625 Billion in Residential Generation and Storage from 2014 to 2023
September 16, 2014The residential generation market is likely to expand as DER technologies mature, report concludes • Innovations in renewable distributed power generation, along with attractive new financing mechanisms, are providing…
Read More »
Pico Solar and Solar Home Systems Are Expected to Reach $2.1 Billion in Annual Revenue by 2024
September 11, 2014These systems provide new alternatives to kerosene lighting in the developing world, report finds • A recent report from Navigant Research analyzes the emerging global market for solar PV…
Read More »
View All News

{"userID":"","pageName":"Primary Research","path":"\/custom-research\/primary-research","date":"9\/18\/2014"}