Consumers Have Favorable Views of Electric Vehicles, but Awareness Remains Low

November 18, 2013

Alternative fuel vehicles, particularly battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), are a small but fast-growing segment of the automotive market.  Since 2010, when these vehicles first reached the market, sales of BEVs and PHEVs have grown at a significant pace, with new manufacturers bringing models to market and existing manufacturers reducing prices.  Click to tweet: According to a new consumer survey from Navigant Research, favorability ratings for alternative fuel vehicles remain high, with all three types of vehicles (hybrid, electric, and natural gas) above the 50 percent mark for favorability.  Consumer awareness of specific models, however, is still relatively low: 44 percent of the respondents are familiar with the Chevrolet Volt, but less than one-third are familiar with the Nissan Leaf, the Tesla Model S, Ford’s C-Max Energi and BMW’s i3.

The survey results are summarized in a free white paper, which is available for download on the Navigant Research website.

“Two-thirds of consumers surveyed stated that they believe EVs have unique features that stand out from their gasoline counterparts, and 6 out of 10 agreed that EVs are much less expensive to own in the long run than gasoline cars,” says Dave Hurst, principal research analyst with Navigant Research.  “While those are encouraging numbers, it’s clear that automakers still have a long way to go in marketing these vehicles to the wider car-buying public.”

According to the survey, consumers have favorable opinions of all three types of alternative fuel vehicles.  Favorability (very favorable or favorable) is highest for hybrid vehicles at 67 percent, followed by EVs at 61 percent.  Natural gas vehicles (NGVs) also have a high favorability rating, at 56 percent. Not surprisingly, those expressing interest in either BEVs or PHEVs for their next vehicle are most often looking for high fuel economy.  Potential PHEV buyers, however, also want high performance vehicles, and chose midsize/large cars as their preferred body style.

The white paper, “Electric Vehicle Consumer Survey”, details the findings from a web-based EV consumer survey of 1,084 consumers in the United States.  The survey, which was executed in the fall of 2013 using a nationally representative and demographically balanced sample, aims to provide a better understanding of consumer attitudes toward alternative fuel vehicles, with an emphasis on electric vehicles.  Levels of consumer interest in EVs, familiarity with EV models, and overall vehicle considerations are assessed.  The survey also examines consumer receptiveness to several BEV and PHEV options and public charging stations.  A full copy of the white paper is available for free download on the Navigant Research website.

Contact: Richard Martin

+1.303.493.5483

richard.martin@navigant.com

* The information contained in this press release concerning the report, “Electric Vehicle Consumer Survey,” is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

Register to Receive Updates

Sign up or login to receive free newsletters, research updates, access to webinars, and other analyst content from Navigant Research.

Data Services

An interactive data visualization platform with online access to global forecasts spanning the energy, utility, transportation, and buildings industries.

More Information

Research News

Rss
By 2026, Lithium Ion Battery Pack Revenue for Traction/Propulsion Energy in Marine Vessels, Rail Cars, and Underground Mining Vehicles is Anticipated to Reach Nearly $6 Billion
In terms of annual capacity, the marine vessel market represents the largest opportunity for lithium ion batteries for traction/propulsion energy • A new report from Navigant Research examines the emerging market for traction/propulsion energy in…
Read More »
The Installed Base of Global On-Street Smart Parking Spaces is Expected to Reach 1.1 Million by 2026
New business models, product offerings, and technology developments are expected to accelerate smart parking system deployments • A new report from Navigant Research examines the market for smart parking systems, with…
Read More »
Annual Sales of Light Duty Vehicles with Factory-Installed V2X are Expected to Reach Nearly 70 Million by 2025
V2X is expected to be a key technology for reducing vehicle crashes and fatalities in the next decade, as well as for enabling a robust automated driving ecosystem • A new report from Navigant Research analyzes the market for connected vehicles, with a…
Read More »
Global Road Transportation Energy Consumption is Likely to Rise Slightly with Greater Penetration of Automated Vehicles
Impacts of automated driving systems on fuel consumption will be mixed, due to a shift from public transit to light duty vehicles • A new report from Navigant Research highlights how emerging automated mobility systems are expected…
Read More »
View All News

{"userID":"","pageName":"Consumers Have Favorable Views of Electric Vehicles, but Awareness Remains Low","path":"\/newsroom\/consumers-have-favorable-views-of-electric-vehicles-but-awareness-remains-low","date":"2\/20\/2017"}