Hybrid and Plug-In Electric Vehicles to Surpass 5% of Total U.S. Vehicle Sales by 2017

December 8, 2011

The early market for electric vehicles is proving that demand for the vehicles exists across the globe.  The combination of consumer purchase incentives, rising fossil fuel costs, and exciting new vehicle models is fueling a strong early adopter market.  Production of electrified vehicles is gearing up all over the world, and automakers are planning to launch an increasing variety of new models over the next few years.  In recent weeks new electric models have been officially launched, after months of advance publicity, by both Chevrolet (Spark EV) and Honda (Fit EV).  Automakers around the world will introduce dozens of new models over the next few years, fueling consumer interest and increasing sales of electric vehicles as a percentage of total auto sales.  

According to a recent report from Pike Research, hybrid electric vehicles (HEVs) and plug-in electric vehicles (PEVs) combined will represent 3.1% of worldwide auto sales by 2017. Thanks to higher penetration rates in the United States, HEVs and PEVs will account for 5.1% of total U.S. vehicle sales in 2017.

“The PEV market is anticipated to miss many of the targets set by governments because vehicle programs have not been launching as rapidly as expected even a year ago,” says senior analyst Dave Hurst.  “Those targets aside, though, the EV market will grow at a rapid clip in the next six years – at a rate of nearly 20% a year, compared to fewer than 4% for the worldwide market for vehicles of all kinds.”

Overall, the Asia Pacific region is expected to experience the most rapid growth in the number of plug-in electric models, followed by Europe and North America.  There will be 26 models of PEVs available in Asia Pacific by the end of 2011, compared to 23 models in Europe and ten in North America.  However, strong demand for hybrid electric vehicles (HEVs) in North America will lead to the availability of 40 models by the end of 2012, versus 14 HEV models in Asia Pacific.

Within the United States, the PEV market is currently led by two key models, the Chevrolet Volt and Nissan Leaf.  However, Pike Research anticipates that Ford’s model diversification and recharging equipment strategy will shake up the market.  Ford will likely take the market lead by 2017 with 23.6% PEV market share.  Toyota (with a plug-in version of its popular Prius) and General Motors will likely find themselves fighting for second with 21.1% and 20.7% market share, respectively.  Interestingly, startup Tesla’s dealer strategy and high price point are expected to limit its market access. Still, Pike Research expects market share for the startup to grow to 4.6% by 2017 from 2.2% in 2011.

Pike Research’s report, “Electric Vehicle Market Forecasts”, analyzes the key market forces playing a role in the electric vehicle market and provides comprehensive lists of expected vehicle launches.  The report includes detailed forecasts through 2017 for light duty vehicle sales, as well as retail and fleet sales of hybrid, plug-in hybrid, and battery electric vehicles, segmented by world region and key countries.  Anticipated market shares for selected manufacturers are also provided for the United States.  An Executive Summary of the report is available for free download on the firm’s website.

Contact: Richard Martin

+1 303 997 7609

press@navigantresearch.com

Register to Receive Updates

Sign up or login to receive free newsletters, research updates, access to webinars, and other analyst content from Navigant Research.

Research News

Rss
Smart Grid Communications and Networking Hardware Is Expected To Reach $3.2 Billion in Annual Market Value by 2020
January 22, 2015A push for interoperability and standardization is likely to help address security concerns, report finds • A recent report from Navigant Research analyzes the global market for smart grid networking…
Read More »
Sales of Light Duty Electric Vehicles Are Expected To Reach 6.4 Million Annually by 2023
January 20, 2015Electric vehicles face more competition as additional technologies that improve fuel economy emerge, report finds • A recent report from Navigant Research provides a comprehensive overview of the overall light…
Read More »
Sales of Natural Gas Vehicles are Expected to Reach Nearly 4 Million Annually by 2024
January 19, 2015The North American market for NGVs is likely to be dominated by fleet and commercial operators, report concludes • A new report from Navigant Research examines the global market for natural gas vehicles…
Read More »
Revenue from Demand Response for the Commercial and Industrial Sector Is Expected To Total More than $38 Billion from 2014 through 2023
January 15, 2015Commercial and industrial demand response programs are coming under greater scrutiny as market evolves, report finds • A recent report from Navigant Research examines the demand response (DR) market for the…
Read More »
View All News

{"userID":"","pageName":"Hybrid and Plug-In Electric Vehicles to Surpass 5% of Total U.S. Vehicle Sales by 2017","path":"\/newsroom\/hybrid-and-plug-in-electric-vehicles-to-surpass-5-of-total-u-s-vehicle-sales-by-2017","date":"1\/26\/2015"}