Trailing turbine manufacturers lack in product offerings and geographic reach
A new Leaderboard report from Navigant Research examines the strategy and execution of 12 original equipment manufacturers (OEMs) active in the wind turbine market, providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global industry.
The global wind market is one of the fastest-growing energy markets in the world, and a rapid scale-up of wind turbine technology over the past decade has resulted in more efficient machines and a sophisticated, large-scale supply chain. In this increasingly competitive space, today’s wind turbine OEMs must constantly work to meet and exceed expectations in a range of criteria. Click to tweet: According to a new Leaderboard report from @NavigantRSRCH, Vestas, GE Energy, Siemens, and Gamesa are the leading wind turbine manufacturers in terms of strategy and execution.
“Wind turbine manufacturers are primarily ranked in terms of total megawatts installed in a given year, but a more interesting story looks at differences in strategy and execution, product offerings, geographic diversification, and a mix of qualitative factors at play in this competitive and dynamic marketplace,” says Jesse Broehl, senior research analyst with Navigant Research. “Today’s top-tier vendors are excelling by showing brisk activity throughout many global markets and have an exceptional command of manufacturing, supply chain, and business relationships.”
Trailing the top-tier vendors are a number of strong contenders that, while proven, successful, and well-respected, may have smaller global business footprints and narrower product offerings, according to the report. Ranked behind these companies are a few large and very capable Chinese wind turbine vendors that rely predominantly on their domestic market but show mixed or limited success in other international markets.
The report, Navigant Research Leaderboard Report: Global Wind Turbine Vendors, examines the strategy and execution of 12 OEMs that are active in the global wind turbine market. The vendors are rated on 12 criteria: vision; go-to-market strategy; partners; production strategy; technology; geographic reach; sales & marketing; global market share, 2015 capacity; product quality & reliability; product portfolio; cumulative installations; and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global wind turbine market. An Executive Summary of the report is available for free download on the Navigant Research website.
Contact: Lindsay Funicello-Paul
* The information contained in this press release concerning the report, Navigant Research Leaderboard Report: Global Wind Turbine Vendors, is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.