Alternative Revenue Streams for Automakers

Plug-In Electric Vehicle Adoption and Sustainable Transportation:
Vehicle-to-Grid, Vehicle-to-Building, Home Energy Management, Solar Energy, EV Charging, Carsharing, and Smart Parking Services

Automotive manufacturers are making the first inroads into new markets not directly related to vehicle sales. They are selling home energy management (HEM) systems and residential PV units; offering carsharing services and smart parking applications; and developing the tools that will allow plug-in electric vehicle (PEV) drivers to participate in grid services programs. All of these products and services capitalize on the new market potential relating to the advent of PEVs and the drive toward more sustainable transportation.

While the automotive industry is taking a serious look at these types of solutions, it is not clear whether they offer revenue potential. Automakers will be facing the same drivers and barriers that the incumbents face in these markets. They also face the challenge of trying to enter an entirely new type of market where they have little or no experience with the product or type of service. While Navigant Research believes that automotive original equipment manufacturers (OEMs) will participate in these markets to a growing degree, it is not as likely that they will be significant revenue generating opportunities in the near term. Navigant Research forecasts that global OEM revenue from new services related to PEVs and sustainable transportation will grow from $426.9 million in 2014 to $5.3 billion in 2023.

This Navigant Research report examines services that automakers are already offering or developing, either in conjunction with their PEVs or simply as standalone services associated with sustainable transportation. The study analyzes the following services: vehicle-to-grid (V2G), vehicle-to-building (V2B), HEM, solar energy, EV charging equipment and networks, carsharing, and smart parking. Global forecasts of the total addressable market and projected OEM revenue from these services, segmented by region, extend through 2023. The report also examines the existing market dynamics for each of the services covered, the drivers and challenges for automakers entering those markets, and the key market players.

Key Questions Addressed:
  • What are the new opportunities available to automakers in the plug-in electric vehicle (PEV) market?
  • What is driving automakers to develop new services related to plug-in electric vehicles (PEVs) and sustainable transportation?
  • Which new services are automakers most likely to develop further?
  • What are the existing market dynamics and forecasts for these new services and who are the key players?
  • What kind of revenue streams will these new markets offer automotive OEMs?
Who needs this report?
  • Automotive manufacturers and suppliers
  • Carsharing companies
  • Solar PV companies and solar services companies
  • Electric vehicle supply equipment (EVSE) manufacturers
  • Energy service companies
  • Utilities
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Introduction

1.1.1   Revenue Opportunities

1.1.2   Challenges and Drivers

1.2  Market Forecasts

2. Market Issues 

2.1  Market Overview

2.2  Market Drivers

2.2.1   Vehicle Electrification or the Rise of the Battery

2.2.2   Slowing Vehicle Sales Growth

   2.2.2.1  Trends Affecting Car Sales

   2.2.2.2  Light Duty Vehicle Sales Forecasts

2.2.3   New Focus on Managing Urban Mobility

   2.2.3.1  Congestion Mitigation

   2.2.3.2  Emissions Reduction

2.2.4   Increased Connectivity

2.2.5   Autonomous Vehicle Technologies

2.3  New Revenue Markets for PEV Makers

2.3.1   V2G

   2.3.1.1  Market Conditions and Sizing

   2.3.1.2  V2G PEV Forecasts

   2.3.1.3  V2G Case Studies

   2.3.1.4  Forecasting V2G Services

2.3.2   V2B Services

   2.3.2.1  Market Conditions and Sizing

2.3.3   HEM Services

   2.3.3.1  Market Conditions and Sizing

   2.3.3.2  V2H

2.3.4   Solar Energy Services

   2.3.4.1  Market Conditions and Sizing

2.3.5   Charging Equipment and Network Operations

   2.3.5.1  Market Conditions and Sizing

2.3.6   Carsharing Services

   2.3.6.1  Market Conditions and Sizing

2.3.7   Telematics Promoting Sustainable Transportation

   2.3.7.1  Smart Parking

2.4  Overall Market Issues and Challenges

2.4.1   Entering New Markets

2.4.2   Electricity Prices versus New Services

2.4.3   Strategies for the Carshare Market

2.4.4   Strategies for the Solar Energy Services Market

2.4.5   Strategies for the V2G Market

3. Technology Issues

3.1  Introduction

3.2  V2G Technology

3.2.1   Impact on Vehicle Batteries

3.2.2   Utility Upgrades

3.2.3   Communications

3.2.4   Data Analytics

3.2.5   Standards

3.3  HEM

3.3.1   Standards

4. Key Industry Players 

4.1  Introduction

4.2  Automotive OEMs

4.2.1   Audi

4.2.2   BMW

4.2.3   Chrysler

4.2.4   Daimler

4.2.5   Ford

4.2.6   GM

4.2.7   Honda

4.2.8   Mitsubishi Motors

4.2.9   Nissan

4.2.10   Renault

4.2.11   Tesla Motors

4.2.12   Toyota Motor Corp.

4.3  HEM Companies

4.3.1   Nest Labs

4.4  Renewable Energy Supply

4.4.1   Ingeteam

4.4.2   SolarCity

4.4.3   SunPower Corporation

4.4.4   TimberRock

4.5  Connected Car or Mobile App Companies

4.5.1   ParkMe

4.5.2   Parkopedia

4.5.3   INRIX

4.5.4   Streetline

4.6  Carshare Companies

4.6.1   RelayRides

4.6.2   Zipcar

4.7  EVSE Companies and V2G Companies

4.7.1   Autogrid

4.7.2   Greenlots

4.7.3   Hitachi

4.7.4   Nichicon

4.7.5   Silver Spring Networks

4.7.6   Tendril

4.8  Utilities

4.8.1   Endesa

4.8.2   EVGrid

4.8.3   Pacific Gas & Electric

4.8.4   RWE

4.8.5   San Diego Gas and Electric

5. Market Forecasts  

5.1  Overview of Methodology

5.2  Grid Services

5.3  Home Energy Services

5.4  EV Charging Equipment Sales

5.5  Carshare Services

5.6  Total Potential Revenue to OEMs for New Services

5.7  Conclusions and Recommendations

6. Company Directory
7. Acronym and Abbreviation List

8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Sources and Methodology, Notes

List of Tables

  • Cumulative Demand Charge Avoidance Return on Investment for V2B Infrastructure
  • Annual PEV Sales by Region, World Markets: 2014-2023
  • Annual PHEV Sales by Region, World Markets: 2014-2023
  • Annual BEV Sales by Region, World Markets: 2014-2023
  • Annual LDV Sales by Region, World Markets: 2014-2023
  • Total Installed LD V2G Capacity by Region, World Markets: 2014-2023
  • Annual V2G-Enabled LD PEV Sales by Region, World Markets: 2014-2023
  • V2G-Enabled LD PEV Parc by Region, World Markets: 2013-2023
  • Installed LD PEV Capacity Participating in Demand Response Programs by Region, World Markets: 2014-2023
  • Networked HEM System Shipments by Region, World Markets: 2014-2023
  • Annual Distributed Solar PV Installed Capacity by Region, World Markets: 2014-2023
  • Annual Level 2 Residential EVSE Unit Sales by Region, World Markets: 2014-2023
  • Historical Growth in Carsharing Membership by Region, World Markets: 2006-2013
  • Total Members in Carsharing Services by Region, World Markets: 2014-2023
  • Annual Revenue from V2G Demand Response Program Participation by Region, World Markets: 2014-2023
  • Annual OEM Revenue from V2G Demand Response Program Participation by Region, World Markets: 2014-2023
  • Annual Revenue from V2G Frequency Regulation by Region, World Markets: 2014-2023
  • Annual OEM Revenue from V2G Frequency Regulation by Region, World Markets: 2014-2023
  • Annual OEM Revenue from HEM System Sales by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Residential PV Sales by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Residential EVSE Sales by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Carsharing Services by Region, World Markets: 2014-2023
  • Total OEM Revenue from New Services by Application, World Markets: 2014-2023
  • Total OEM Revenue from New Services by Region, World Markets: 2014-2023

List of Charts and Figures

  • Total OEM Revenue from New Services by Region, World Markets: 2014-2023
  • Annual PEV Sales by Region, World Markets: 2014-2023
  • Annual LDV Sales by Region, World Markets: 2014-2023
  • Annual V2G-Enabled LD PEV Sales by Region, World Markets: 2014-2023
  • Annual V2G-Enabled LD PEV Parc by Region, World Markets: 2014-2023
  • Installed LD PEV Capacity Participating in Demand Response Programs by Region, World Markets: 2014-2023
  • Networked HEM System Shipments by Region, World Markets: 2014-2023
  • Networked HEM System Shipments versus PEV Sales, World Markets: 2014-2023
  • Annual Distributed Solar PV Installed Capacity by Region, World Markets: 2014-2023
  • Annual Sales of Residential PV Systems and PEVs, North America: 2014-2023
  • Annual Level 2 Residential EVSE Unit Sales by Region, World Markets: 2014-2023
  • Historical Growth in Carsharing Membership by Region, World Markets: 2006-2013
  • Total Members in Carsharing Services by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Grid Services by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Home Energy Services by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Residential EVSE Sales by Region, World Markets: 2014-2023
  • Annual OEM Revenue from Carsharing Services by Region, World Markets: 2014-2023
  • Home Energy Management: Five Segments along a Continuum
  • A Comprehensive Networked HEM System Topology
  • HomePlug Topology

Report Details

  • Pages: 86
  • Tables, Charts,
    Figures:
    44
  • Release Date: 1Q 2014

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