Demand Response

Commercial & Industrial DR, Residential DR, and DR Management Systems:
Global Market Analysis and Forecasts

Demand response (DR) harkens back to the 1970s, when it was first employed in the United States. At that time, DR was implemented as a component of the energy conservation focus of demand-side management (DSM) programs to encourage consumers to use less electricity during peak hours or to shift their energy use to off-peak times. Utilities have run residential direct load control (DLC) programs as forms of demand management and offered interruptible rates to commercial and industrial (C&I) customers for many years.

Since 2010, DR has matured in the electricity market and has been afforded the opportunity to bid directly against generation. However, it has also fallen under greater scrutiny. As DR has become a larger part of the resource base, regulators and other market participants are calling for tighter requirements to ensure reliable operations and efficient markets. There are general economic market factors, like low natural gas prices and coal and nuclear retirements, that affect the growth path of DR as well. Navigant Research forecasts that global DR capacity will grow from 30.8 GW in 2014 to 196.7 GW in 2023.

This Navigant Research report examines the global DR market with a focus on two key sectors: C&I and residential. The study provides an analysis of the regional market dynamics and players, global market drivers and barriers, and key technologies related to DR. Global market forecasts for DR sites, capacity, spending, and revenue, segmented by sector and region, extend through 2023. The report also analyzes the competitive landscape of DR to identify and highlight the strengths and weaknesses of the major players in the market.

Key Questions Addressed:
  • What are the market drivers incentivizing demand response (DR) to expand in the United States and abroad?
  • What factors may inhibit DR expansion?
  • Which new technologies are enabling DR to increase its penetration in the market?
  • Who are the major competitors in the commercial and industrial (C&I) and residential DR arenas?
  • How fast will the DR market grow in various regions around the world?
Who needs this report?
  • Demand response (DR) and energy management system vendors
  • Curtailment service providers (CSPs)
  • Smart thermostat vendors
  • Large commercial and industrial (C&I) energy users
  • Utilities
  • Regional transmission organizations/independent system operators (RTOs/ISOs)
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Introduction to Demand Response

1.2  DR Market Drivers and Barriers

1.3  Technology Evolution in the DR Market

1.4  DR Market Size and Forecast

2. Market Issues

2.1  History and Evolutionary Path of Demand Response in the United States

2.2  Definition of DR

2.2.1   Navigant Research Definition

2.3  DR Market Barriers

2.3.1   Market Rules and Comparability

2.3.1.1  Must-Offer Requirement

2.3.1.2  Planned/New Resources

2.3.1.3  Baselines

2.3.2   Greater Number of Events

2.3.2.1  Winter Events

2.3.3   Natural Saturation

2.3.4   Compliance Risk

2.3.4.1  Environmental Compliance

2.3.5   Broader Market Trends

2.4  DR Market Drivers

2.4.1   Coal and Nuclear Plant Retirements

2.4.2   Grid Resiliency

2.4.3   Grid Modernization

2.4.4   Ancillary Services and Renewable Energy Integration

2.4.5   Dynamic Pricing

2.4.6   EVs

2.4.7   Connected Appliances and Transactive Energy

3. Global DR Market Players and Dynamics

3.1  Introduction

3.2  North America

3.2.1   The FERC

3.2.1.1  DR-Related FERC Orders

3.2.1.2  FERC DR Compliance Activities

3.2.2   NERC

3.2.3   U.S. Regional Grid Operators

3.2.3.1  PJM

3.2.3.1.1.   Capacity Market

3.2.3.1.2.   Ancillary Services Markets

3.2.3.1.3.   Utility Programs

3.2.3.2  NYISO

3.2.3.2.1.   Capacity Market

3.2.3.2.2.   Other Markets

3.2.3.2.3.   Consolidated Edison

3.2.3.3  ISO-NE

3.2.3.3.1.   Capacity Market

3.2.3.3.2.   Winter Reliability Program

3.2.3.3.3.   Ancillary Services Markets

3.2.3.4  ERCOT

3.2.3.5  California Independent System Operator

3.2.3.6  Midcontinent Independent System Operator

3.2.4   PUCs

3.2.5    Advanced Energy Management Alliance

3.2.6   Canada

3.3  Europe

3.3.1   Regulatory Barriers

3.3.2   Climate Change Concerns

   3.3.2.1  Intermittent Renewables

   3.3.2.2  Capacity Markets

3.3.3   European Players

   3.3.3.1  European Commission

   3.3.3.2  TSOs and Distribution Network Operators

3.3.4   The Smart Energy Demand Coalition

3.3.5   France

3.3.6   Germany

3.3.7   Ireland

3.3.8   Italy

3.3.9   United Kingdom

3.4  Asia Pacific

3.4.1   Australia and New Zealand

3.4.2   China

3.4.3   Japan

3.4.4   South Korea

3.4.5   Singapore

3.5  Middle East & Africa

4. Technology Issues

4.1  Introduction

4.2  OpenADR

4.2.1   OpenADR 2.0

4.3  C&I DR

4.4  Residential DR

4.4.1   Thermostats

   4.4.1.1  BYOT

4.4.2   Window AC Units

4.4.3   Grid-Interactive Electric Water Heating

4.5  DRMSs

5. Key Industry Players

5.1  Introduction

5.2  C&I and Residential DR Vendors

5.2.1   Comverge

5.2.2   Honeywell International

5.2.3   Schneider Electric

5.2.4   Siemens

5.3  C&I DR Providers

5.3.1   Major National and International C&I DR Providers

   5.3.1.1  Constellation Energy

   5.3.1.2  EnerNOC

5.3.2   Smaller and Regional C&I DR Providers

   5.3.2.1  Demansys Energy

   5.3.2.2  ENBALA Power Networks

   5.3.2.3  Energy Curtailment Specialists

   5.3.2.4  Johnson Controls, Inc.

   5.3.2.5  KiWi Power

   5.3.2.6  Powerit Solutions

   5.3.2.7  REGEN Energy

5.4  Residential and DRMS Providers

5.4.1   ABB (Ventyx)

5.4.2   Alstom (Utility Integration Solutions)

5.4.3   AutoGrid

5.4.4   EcoFactor

5.4.5   GE Energy

5.4.6   Landis+Gyr

5.4.7   Lockheed Martin

5.4.8   Open Access Technology International, Inc.

5.4.9   Silver Spring Networks

5.5  Other Industry Participants

6. Market Forecasts 

6.1  Forecast Introduction

6.2  Assumptions Guiding this Forecast

6.2.1   A Note on Report Scope and Market Sizing

6.3  Global DR Capacity

6.4  Global DR Sites

6.5  Global DR Spending

6.5.1   DR Product and Services Spending

6.6  Global DR Revenue

6.7  Conclusions and Recommendations

7. Company Directory
8. Acronym and Abbreviation List
9. Table of Contents
10. Table of Charts and Figures
11. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • RTO and ISO Map
  • OpenADR Client/Server Model
  • OpenADR Members by Country
  • C&I ADR Process Flow
  • DR Capacity by Region, World Markets: 2014-2023
  • Share of DR Capacity by Region, World Markets: 2014
  • Share of DR Capacity by Region, World Markets: 2023
  • CAGR of DR Capacity by Region, World Markets: 2014-2023
  • C&I DR Capacity by Region, World Markets: 2014-2023
  • Residential DR Capacity by Region, World Markets: 2014-2023
  • DR Sites by Region, World Markets: 2014-2023
  • C&I DR Sites by Region, World Markets: 2014-2023
  • Residential DR Sites by Region, World Markets: 2014-2023
  • DR Spending by Region, World Markets: 2014-2023
  • C&I DR Spending by Region, World Markets: 2014-2023
  • Residential DR Spending by Region, World Markets: 2014-2023
  • DR Revenue by Region, World Markets: 2014-2023
  • C&I DR Revenue by Region, World Markets: 2014-2023
  • Residential DR Revenue by Region, World Markets: 2014-2023

List of Tables

  • U.S. Utilities Offering DR Programs outside of RTO/ISO Markets
  • Comverge SWOT Analysis
  • Honeywell SWOT Analysis
  • Schneider Electric SWOT Analysis
  • Siemens SWOT Analysis
  • Constellation SWOT Analysis
  • EnerNOC SWOT Analysis
  • ABB SWOT Analysis
  • Alstom SWOT Analysis
  • AutoGrid SWOT Analysis
  • Other Industry Participants
  • DR Capacity by Region, World Markets: 2014-2023
  • C&I DR Capacity by Region, World Markets: 2014-2023
  • Residential DR Capacity by Region, World Markets: 2014-2023
  • DR Sites by Region, World Markets: 2014-2023
  • C&I DR Sites by Region, World Markets: 2014-2023
  • Residential DR Sites by Region, World Markets: 2014-2023
  • DR Spending by Region, World Markets: 2014-2023
  • C&I DR Spending by Region, World Markets: 2014-2023
  • Residential DR Spending by Region, World Markets: 2014-2023
  • DR Revenue by Region, World Markets: 2014-2023
  • C&I DR Revenue by Region, World Markets: 2014-2023
  • Residential DR Revenue by Region, World Markets: 2014-2023
  • Share of DR Capacity by Region, World Markets: 2014 and 2023
  • Growth of DR Capacity, Year-to-Year, World Markets: 2015-2023
  • CAGR of DR Capacity by Region, World Markets: 2014-2023
  • Growth of DR Spending, Year-to-Year, World Markets: 2015-2023

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