Electric Motorcycles and Scooters

Market Drivers and Barriers, Technology Issues, Key Industry Players,
and Global Demand Forecasts

The electric power two-wheel (e-PTW) vehicle industry is expected to achieve stable and continuous growth during the coming years as several large OEMs enter the market and decreasing battery costs make products more affordable. In the electric scooter (e-scooter) market, e-scooter battery-swapping startup Gogoro is offering its customers a battery swapping network to reduce the cost of buying a vehicle. Meanwhile, the acquisition of Brammo by Polaris Industries may have kick-started the entrance of large market players into the electric motorcycle (e-motorcycle) market.

The e-PTW market is led by China, where most of the world’s e-motorcycles and e-scooters are sold. However, restrictive congestion/emissions policies and lower-than-expected GDP growth are reducing demand in China. Consequently, manufacturers are moving to the e-motorcycle and e-scooter markets in neighboring emerging economies. New products and key industry players continue to enter the market in various regions of the world and cities are becoming increasingly congested with traffic, leading to new e-PTW sales. Yet, e-PTWs face challenges as well, including high purchase prices, limited vehicle availability, and low gasoline prices. According to Navigant Research, global annual sales of e-motorcycles are expected to grow from 1.2 million vehicles in 2015 to 1.5 million in 2024, while sales of e-scooters are expected to grow from 4.1 million to over 4.4 million.

This Navigant Research report examines the global markets for high-powered and low-powered e-motorcycles, e-scooters, and the related battery technologies. The study provides an analysis of the key market drivers, barriers, and technology issues related to e-PTWs, as well as the impact of incentives. Global forecasts for e-PTWs and the batteries used in the vehicles, segmented by region, technology, and internal combustion engine (ICE) motor size equivalent, extend through 2024. The report also examines the market for gasoline motorcycles and scooters, battery market issues, the effect of electric vehicle (EV) charging equipment, and major industry players.

Key Questions Addressed:
  • How do low gasoline prices affect the electric power-two wheeler (e-PTW) market?
  • How do the gasoline motorcycle and scooter markets affect the e-PTW market?
  • What impact will new products and large OEMs have on the e-motorcycle market?
  • What are the key drivers of growth in the e-motorcycle and e-scooter markets?
  • How many e-PTWs will be sold during the next 10 years in major world regions?
  • What are the different types of batteries used in e-motorcycles and e-scooters?
  • How fast will lithium ion batteries penetrate the e-PTW market?
  • Who are the key industry players in the e-motorcycle and e-scooter markets?
Who needs this report?
  • Gasoline and electric motorcycle and scooter OEMs
  • Battery manufacturers
  • EV component suppliers
  • EV charging equipment manufacturers
  • Fleet managers
  • Utilities
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Market Issues

1.2  Technology Issues

1.3  Market Forecasts

2. Market Issues   

2.1  Definitions

2.2  Regional Competition and Market Factors

2.2.1   North America

2.2.2   Europe

2.2.3   Asia Pacific

2.2.4   Latin America

2.2.5   Middle East & Africa

2.3  E-PTW Market Drivers

2.3.1   Innovative New Product Offerings

   2.3.1.1  Fold-Up E-Scooters

   2.3.1.2  Hydrogen Fuel Cell Scooter

   2.3.1.3  Lightweight E-Motorcycles

   2.3.1.4  E-Scooter Sharing

   2.3.1.5  E-Scooter Battery Swapping

2.3.2   Large Brand Market Entrants (E-Motorcycles)

   2.3.2.1  Harley-Davidson Project LiveWire

   2.3.2.2  Polaris Industries

   2.3.2.3  Yamaha

2.3.3   E-PTWs from Automotive Brands

2.3.4   Fleet Usage

2.3.5   Performance, Racing, and Off-Road Bikes

2.3.6   E-PTW Incentives

   2.3.6.1  United States

      2.3.6.1.1.  California

      2.3.6.1.2.  Georgia

      2.3.6.1.3.  Illinois

      2.3.6.1.4.  Massachusetts

      2.3.6.1.5.  Oregon

   2.3.6.2  Western Europe

      2.3.6.2.1.  Austria

      2.3.6.2.2.  Italy

      2.3.6.2.3.  Spain

    2.3.6.3 Asia Pacific

      2.3.6.3.1.  India

      2.3.6.3.2.  Taiwan

2.3.7   Traffic and Emissions Restrictions

2.4  Market Barriers

2.4.1   Costs

2.4.2   Vehicle Availability and Product Performance

2.4.3   Geography and Climate

2.4.4   Fall in the Price of Oil (Fuel Costs)

3. Technology Issues

3.1  Battery Technology

3.1.1   SLA

3.1.2   NiMH

3.1.3   Li-Ion

   3.1.3.1  Lithium Iron Phosphate

   3.1.3.2  Lithium Metal Chemistries

3.2  Battery Management

3.3  Electric Motors

3.4  Regenerative Braking

3.5  Vehicle Drivetrain Component Cost Trends

3.6  Vehicle Connectivity

3.7  Vehicle Recharging

4. Key Industry Players   

4.1  Key OEMs

4.1.1   BMW Motorrad International

4.1.2   Brammo, Inc. (Now Polaris Industries)

4.1.3   GOVECS

4.1.4   iO Scooter

4.1.5   Jiangsu Xinri E-Vehicle Co., Ltd.

4.1.6   Terra Motors

4.1.7   Zero Motorcycles, Inc.

4.2  Key Industry Suppliers

4.2.1   Flextronics

4.2.2   Panasonic Corp./Sanyo

4.2.3   Parker Hannifin

4.2.4   Samsung SDI

4.2.5   Sevcon

4.2.6   Tianneng Power International Ltd.

4.3  Industry Participants

4.3.1   AllCell Technologies

4.3.2   Alta Motors

4.3.3   BOXX Corp.

4.3.4   Chaowei Power

4.3.5   E.T Scooter

4.3.6   Gogoro

4.3.7   Green Energy Motors

4.3.8   Greenwit Technologies (Motorino)

4.3.9   Harley-Davidson

4.3.10   Hollywood Electrics

4.3.11   Honda Motor Co., Ltd.

4.3.12   Huafu High Technology Energy Storage Co., Ltd.

4.3.13   KTM

4.3.14   Lightning Motorcycles

4.3.15   Mahindra GenZe

4.3.16   Mission Motors

4.3.17   M-Way

4.3.18   Peugeot Scooters

4.3.19   Suzuki

4.3.20   Yadea Technology Group Co., Ltd.

4.3.21   Yamaha Motor Co.

5. Market Forecasts  

5.1  ICE Scooter and Motorcycle Market

5.2  E-Scooter Market

5.3  E-Motorcycle Market

5.4  E-PTW Segmentation by Motor Size

5.5  E-PTW Segmentation by Battery Type

5.6  Conclusions and Recommendations

6. Company Directory
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • E-Scooter and E-Motorcycle Sales by Type, World Markets: 2015-2024
  • Retail Gasoline Prices by Region, World Markets: 2015-2024
  • ICE Scooter Sales by Region, World Markets: 2015-2024
  • ICE Motorcycle Sales by Region, World Markets: 2015-2024
  • E-Scooter Sales by Region, China and Rest of World: 2015-2024
  • E-Motorcycle Sales by Power Level, World Markets: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, World Markets: 2015-2024
  • Percentage of Li-Ion Batteries in E-Motorcycles and E-Scooters, World Markets: 2015-2024
  • Battery Capacity of E-PTW Sales by Region, World Markets: 2015-2024
  • E-Motorcycle (Brammo)
  • E-Scooter (Jiangsu Xinri E-Vehicle Co., Ltd.)
  • E-Bicycle (Haibike by Currie Technologies)
  • Stigo Fold-Up Electric Scooter
  • Green Energy Motors Commute-Case E-Scooter
  • MUV-e Folding Scooter
  • Sudaca E-Motorcycle
  • Gogoro E-Scooter and Battery Swap Station
  • Cylinder Li-Ion Battery Cutaway Diagram
  • Prismatic Li-Ion Battery Cutaway Diagram
  • SAE Connectors: J1772 and J1772 Combo Charger
  • CHAdeMO Connector

List of Tables

  • E-PTW Definitions by Region, World Markets: 2015
  • E-PTW and ICE PTW Total Cost of Ownership Comparison: 2015
  • Advanced Batteries Capacity by Segment, World Markets: 2013
  • Retail Gasoline Prices by Region, World Markets: 2009-2014
  • Retail Gasoline Prices by Region, World Markets: 2015-2024
  • Battery Characteristics by Chemistry
  • ICE Scooter Sales by Region, World Markets: 2015-2024
  • ICE Motorcycle Sales by Region, World Markets: 2015-2024
  • E-Scooter Sales by Region, World Markets: 2015-2024
  • Low-Powered E-Motorcycle (Less Than 30 kW/40 hp Peak) Sales by Region, World Markets: 2015-2024
  • High-Powered E-Motorcycle (More Than 30 kW/40 hp Peak) Sales by Region, World Markets: 2015-2024
  • E-Motorcycle Sales by Region, World Markets: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, North America: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, Western Europe: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, Eastern Europe: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, Asia Pacific: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, Latin America: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, Middle East & Africa: 2015-2024
  • E-PTW Sales by ICE cc Equivalent, World Markets: 2015-2024
  • Battery Capacity of E-PTW Sales by Region, World Markets: 2015-2024
  • Battery Capacity of Li-Ion E-Scooter Sales by Region, World Markets: 2015-2024
  • Battery Capacity of SLA E-Scooter Sales by Region, World Markets: 2015-2024
  • E-Scooter Battery Technology Mix by Region, World Markets: 2015-2024
  • Battery Capacity of Li-Ion E-Motorcycle Sales by Region, World Markets: 2015-2024
  • Battery Capacity of SLA E-Motorcycle Sales by Region, World Markets: 2015-2024
  • E-Motorcycle Battery Technology Mix by Region, World Markets: 2015-2024
  • Annual Electricity Use by E-PTW Type, North America: 2015-2024
  • Annual Electricity Use by E-PTW Type, Western Europe: 2015-2024
  • Cities Banning or Restricting Motorcycles, China: 2010
  • Energy Storage Strengths and Weaknesses by Technology: 2015
  • Battery Characteristics by Chemistry
  • Drivetrain Component Percentage of Costs for E-PTWs: 2015
  • BMW Motorrad SWOT Analysis
  • Brammo Product Line
  • Brammo/Polaris SWOT Analysis
  • GOVECS Product Line: 2015
  • GOVECS SWOT Analysis
  • iO Scooter SWOT Analysis
  • Jiangsu Xinri E-Vehicle Co. SWOT Analysis
  • Terra Motors SWOT Analysis
  • Zero Motorcycles Product Line: 2015
  • Zero Motorcycles SWOT Analysis
  • Flextronics SWOT Analysis
  • Panasonic SWOT Analysis
  • Parker Hannifin SWOT Analysis
  • Samsung SDI SWOT Analysis
  • Sevcon SWOT Analysis
  • Tianneng SWOT Analysis

Report Details

  • Pages: 81
  • Tables, Charts,
    Figures:
    69
  • Release Date: 1Q 2015

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