Energy and Environment Consumer Survey

Consumer Attitudes and Awareness toward 10 Clean Energy Concepts

The smart energy industry spans a wide range of technologies and products. In order to gain a better understanding of consumer attitudes about a variety of key issues, Navigant Research conducted a survey of more than 1,000 U.S. adults in the fall of 2013, asking respondents to provide their level of favorability for key concepts. The survey asked consumers to respond with their impressions of the following energy and environment concepts:

  • Solar energy
  • Wind energy
  • Nuclear power
  • Hybrid vehicles
  • Electric cars
  • Natural gas vehicles
  • Biofuels
  • Smart grid
  • Smart meters
  • LEED certification

This Navigant Research white paper analyzes the survey responses as a basis for comparing consumer views of 10 energy and environment topics to one another. In addition to favorable and unfavorable opinions, the number of respondents unfamiliar with a concept is also considered to compare the level of consumer awareness within each topic. The study includes charts summarizing the survey results, along with demographic breakouts for each clean energy topic.

Key Questions Addressed:
  • Which energy and environment topics have the highest level of favorability among consumers?
  • Which energy and environment topics have the lowest level of favorability among consumers?
  • How do consumer impressions differ among various clean energy, clean transportation, smart grid, and building efficiency concepts?
  • Which clean energy concept is viewed with the highest level of favorability among consumers?
  • How do consumer levels of favorability vary for hybrid, electric, and natural gas vehicles?
  • How does favorability for energy and environment topics differ by demographics?
Who needs this report?
  • Solar and wind power industries
  • Nuclear power providers
  • Utilities
  • Vehicle manufacturers
  • Smart grid and smart meter vendorsConsumer advocacy groups
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Introduction

1.2  Key Findings

2. Clean Energy

2.1  Solar Energy

2.2  Wind Energy

2.3  Nuclear Power

3. Clean Transportation

3.1  Overview

3.2  Hybrid Vehicles

3.3  Electric Cars

3.4  Natural Gas Vehicles

3.5  Biofuels

4. Smart Grid

4.1  Smart Grid

4.2  Smart Meters

5. Building Efficiency

5.1  LEED Certification

6. Summary and Conclusions

6.1  Clean Energy

6.2  Clean Transportation

6.3  Smart Grid

6.4  Building Efficiency

7. Table of Contents
8. Table of Charts and Figures
9. Scope of Study, Survey Methodology

List of Charts and Tables

  • Favorable Impressions of Energy and Environment Concepts, United States: 2013
  • Unfavorable Impressions of Energy and Environment Concepts, United States: 2013
  • Neutral Impression/No Opinion of Energy and Environment Concepts, United States: 2013
  • Consumer Favorability for Solar Energy, United States: 2013
  • Consumer Favorability for Solar Energy by Demographics, United States: 2013
  • Consumer Favorability for Wind Energy, United States: 2013
  • Consumer Favorability for Wind Energy by Demographics, United States: 2013
  • Consumer Favorability for Nuclear Energy, United States: 2013
  • Consumer Favorability for Nuclear Energy by Demographics, United States: 2013
  • Consumer Favorability for Hybrid Vehicles, United States: 2013
  • Consumer Favorability for Hybrid Vehicles by Demographics, United States: 2013
  • Consumer Favorability for Electric Cars, United States: 2013
  • Consumer Favorability for Electric Cars by Demographics, United States: 2013
  • Consumer Favorability for Natural Gas Cars, United States: 2013
  • Consumer Favorability for Natural Gas Cars by Demographics, United States: 2013
  • Consumer Favorability for Biofuels, United States: 2013
  • Consumer Favorability for Biofuels by Demographics, United States: 2013
  • Consumer Favorability for Smart Grid, United States: 2013
  • Consumer Favorability for Smart Grid by Demographics, United States: 2013
  • Consumer Favorability for Smart Meters, United States: 2013
  • Consumer Favorability for Smart Meters, United States by Demographics: 2013
  • Consumer Favorability for LEED Certification, United States: 2013
  • Consumer Favorability for LEED Certification by Demographics, United States: 2013
  • Favorable Impressions of Energy and Environment Concepts, United States: 2009-2013
  • Unfavorable Impressions of Energy and Environment Concepts, United States: 2009-2013

White Paper

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