Navigant Research Leaderboard Report: Autonomous Vehicle OEMs

Assessment of Strategy and Execution for 18 Autonomous Vehicle OEMs

Autonomous driving has been a long-term goal for the automotive industry for decades. Yet, only recently have self-driving vehicles started to become a realistic objective that can be achieved in practice. While fully automated vehicles that operate themselves with no driver present are still a decade away, the incremental systems necessary as a foundation for the related technology are expected to make their way into production during the next 5–10 years.

LB-AVOEM-15 Chart

The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors driving vehicle automation. However, reliability and security, as well as liability issues, pose major barriers to the adoption of autonomous driving. Over the past decade, though, advanced driver assistance systems (ADAS) have begun to rapidly proliferate down-market from high-end luxury cars into more affordable, high-volume models. By 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system. Drivers will still be needed to monitor progress and be prepared to take over when the traffic situation gets too complex. Truly driverless cars are expected by 2025, but this date will depend on legislative changes as well as steady improvements in technology.

This Navigant Research Leaderboard Report examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market. These players are rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing, and distribution, product capability, product quality and reliability, product portfolio, pricing, and company commitment. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these OEMs’ relative strengths and weaknesses in the fast-developing market for ADAS and self-driving features.

Top 10 Vendors:

1. Daimler

2. Audi

3. BMW

4. General Motors

5. Volvo

6. Ford

7. Toyota

8. Honda

9. Volkswagen

10. Nissan

Key Questions Addressed:
  • Who are the top 18 autonomous vehicle OEMs operating in global markets?
  • Which of these OEMs ranks highest in terms of strategy?
  • Which of these OEMs ranks highest in terms of execution?
  • Which key vehicle manufacturers are currently leading this emerging market?
  • Which OEMs have the potential to assume a leading role in the near term?
  • What are the key levels of autonomous driving?
Who needs this report?
  • Vehicle manufacturers
  • Automotive industry suppliers
  • Insurance companies
  • Commercial fleet managers
  • Taxi operators
  • City managers
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Market Introduction

1.2  Future of the Market

1.3  The Navigant Research Leaderboard Grid

2. Market Overview   

2.1  Market Definition

2.2  Market Drivers

2.3  Market Barriers

2.4  Market Trends

3. The Navigant Research Leaderboard

3.1  The Navigant Research Leaderboard Categories

3.1.1  Leaders

3.1.2  Contenders

3.1.3  Challengers

3.1.4  Followers

3.2  The Navigant Research Leaderboard Grid

4. Company Rankings

4.1  Leaders

4.1.1  Daimler

4.1.2  Audi

4.1.3  BMW

4.1.4  General Motors

4.2  Contenders

4.2.1  Volvo

4.2.2  Ford

4.2.3  Toyota

4.2.4  Honda

4.2.5  Volkswagen

4.2.6  Nissan

4.2.7  Jaguar Land Rover

4.2.8  Tesla

4.2.9  Hyundai/Kia

4.2.10   Fiat Chrysler

4.2.11   Mazda

4.3  Challengers

4.3.1  Renault

4.3.2  PSA Peugeot Citroën

4.3.3  Mitsubishi

4.4  Followers

5. Company Directory
6. Acronym and Abbreviation List
7. Table of Contents
8. Table of Charts and Figures
9. Scope of Study, Sources and Methodology

9.1   Scope of Study

9.2   Sources and Methodology

9.2.1   Vendor Selection

9.2.2   Ratings Scale

9.2.2.1 Score Calculations

9.2.3   Criteria Definitions

9.2.3.1 Strategy

9.2.3.2 Execution

List of Charts and Figures

  • The Navigant Research Leaderboard Grid
  • Daimler Strategy and Execution Scores
  • Audi Strategy and Execution Scores
  • BMW Strategy and Execution Scores
  • General Motors Strategy and Execution Scores
  • Volvo Strategy and Execution Scores
  • Ford Strategy and Execution Scores
  • Toyota Strategy and Execution Scores
  • Honda Strategy and Execution Scores
  • Volkswagen Strategy and Execution Scores
  • Nissan Strategy and Execution Scores
  • Jaguar Land Rover Strategy and Execution Scores
  • Tesla Strategy and Execution Scores
  • Hyundai/Kia Strategy and Execution Scores
  • Fiat Chrysler Strategy and Execution Scores
  • Mazda Strategy and Execution Scores
  • Renault Strategy and Execution Scores
  • PSA Peugeot Citroën Strategy and Execution Scores
  • Mitsubishi Strategy and Execution Scores

List of Tables

  • ADAS Availability by Model, World Markets: 2015
  • The Navigant Research Leaderboard Overall Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria

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