Diesel cars have proven very popular in regions where gas prices are high and consumers demand fuel efficiency across a range of vehicle classes. Clean diesel cars are those that meet the limits for nitrogen oxide or particulate matter emissions set by the U.S. Environmental Protection Agency’s Tier 2 standards or the European Union’s Euro 5 standards. Clean diesel is also the standard in Japan, Australia, and South Korea, and is coming to other important car markets like Brazil.
The manufacturers in this Pike Pulse report include not only companies that are leading today, but also ones that are poised to capture more market share, either in the largest clean diesel market today, Europe, or in markets that are beginning to open up to clean diesel, such as North America. The current leader in the market, Volkswagen Group, is well-established in Europe and has the potential to grow its sales in North America and other new markets. The other European OEMs are also current leaders in clean diesel, but not all show the same commitment to expanding into new markets. Mazda and General Motors are among the companies aiming to be successful in new markets such as North America or Asia Pacific.
This Pike Research report evaluates 13 diesel vehicle manufacturers that rank among the top 20 manufacturers in terms of global sales and that also target a range of regional markets. Pike Research rates these companies on 12 criteria for strategy and execution, including vision, go-to-market strategy, partners, production strategy, technology, geographic reach, sales, marketing, and distribution, product performance, product quality and reliability, product portfolio, pricing, and staying power. Using Pike Research’s proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the growing clean diesel marketplace.
Top 10 Vendors:
1. Volkswagen Group
2. Mercedes
3. BMW
4. PSA Peugeot Citroën
5. General Motors
6. Renault-Nissan
7. Ford
8. Mazda
9. Fiat-Chrysler
10. Mitsubishi
Key Questions Addressed:
- Which car companies are the leaders in clean diesel vehicle sales today?
- Which OEMs are best positioned to further expand their market share and why?
- Which OEMs are best positioned to take advantage of markets that are opening up to clean diesel such as North America?
- Will European OEMs continue to be the world leaders in clean diesel car sales, or are the North American and Asian automakers positioned to make a bigger play in this market?
- What are the future growth forecasts for the global market for clean diesel light-duty vehicles?
- Will the newcomers to the clean diesel market be able to compete with established OEMs?
Who needs this report?
- Automobile manufacturers
- Tier One Suppliers
- Diesel engine manufacturers
- Emissions controls manufacturers
- Biodiesel suppliers
- Industry associations and advocacy groups
- Government agencies
- Investor community
Table of Contents
1. Executive Summary
1.1 Introduction
1.2 State of the Clean Diesel Market
1.3 The Pike Pulse Grid
1.3.1 Current Rankings
1.3.2 Going Forward
2. Market Issues
2.1 What Is a Clean Diesel Vehicle?
2.2 Characteristics of Clean Diesel Cars
2.3 State of the Clean Diesel Market
2.4 Market Issues
2.4.1 Expanding the Market Outside of Europe
2.4.2 Fuel Availability
2.4.3 Cost of Diesel versus Gasoline
2.4.4 Competing Technologies
2.4.5 Government Regulations
2.4.6 Economics
2.4.7 Vehicle Availability
3. The Pike Pulse
3.1 The Pike Pulse Grid
3.1.1 Results of the Pike Pulse Analysis
3.2 Company Rankings
3.2.1 Leaders
3.2.1.1 Volkswagen Group
3.2.2 Contenders
3.2.2.1 Mercedes
3.2.2.2 BMW
3.2.2.3 PSA Peugeot Citroën
3.2.2.4 General Motors
3.2.2.5 Renault-Nissan
3.2.2.6 Ford
3.2.2.7 Mazda
3.2.2.8 Fiat-Chrysler
3.2.2.9 Mitsubishi
3.2.2.10 Honda
3.2.2.11 Hyundai-Kia Automotive Group
3.2.3 Challengers
3.2.3.1 Toyota
4. Vendor Profiles
4.1 Leaders
4.1.1 Volkswagen Group
4.2 Contenders
4.2.1 Mercedes
4.2.2 BMW
4.2.3 PSA Peugeot Citroën
4.2.4 General Motors
4.2.5 Renault-Nissan
4.2.6 Ford
4.2.7 Mazda
4.2.8 Fiat-Chrysler
4.2.9 Mitsubishi
4.2.10 Honda
4.2.11 Hyundai-Kia Automotive Group
4.3 Challengers
4.3.1 Toyota
4.4 Followers
5. Company Directory
6. Acronym and Abbreviation List
7. Table of Contents
8. Table of Charts and Figures
9. Scope of Study and Methodology
9.1 Scope of Study
9.2 Sources and Methodology
9.2.1 Vendor Selection
9.2.2 Ratings Scale
9.2.3 Score Calculations
9.2.4 Criteria Definitions
9.2.4.1 Strategy
9.2.4.2 Execution
Notes
List of Charts and Figures
- The Pike Pulse Grid: Clean Diesel Vehicles
- Annual Clean Diesel LDV Sales by Region, World Markets: 2012-2018
- Retail Price Difference for Gasoline and Diesel by Region, Key Countries: 2000-2010
- The Pike Pulse Grid: BMW
- BMW Strategy & Execution Scores
- The Pike Pulse Grid: Fiat-Chrysler
- Fiat-Chrysler Strategy & Execution Scores
- The Pike Pulse Grid: Ford
- Ford Strategy & Execution Scores
- The Pike Pulse Grid: General Motors
- General Motors Strategy & Execution Scores
- The Pike Pulse Grid: Honda
- Honda Strategy & Execution Scores
- The Pike Pulse Grid: Hyundai-Kia
- Hyundai-Kia Strategy & Execution Scores
- The Pike Pulse Grid: Mazda
- Mazda Strategy & Execution Scores
- The Pike Pulse Grid: Mercedes
- Mercedes Strategy & Execution Scores
- The Pike Pulse Grid: Mitsubishi
- Mitsubishi Strategy & Execution Scores
- The Pike Pulse Grid: Renault-Nissan
- Renault-Nissan Strategy & Execution Scores
- The Pike Pulse Grid: PSA
- PSA Strategy & Execution Scores
- The Pike Pulse Grid: Toyota
- Toyota Strategy & Execution Scores
- The Pike Pulse Grid: Volkswagen
- Volkswagen Strategy & Execution Scores
List of Tables
- Light Duty Diesel Vehicle NOx and PM Emissions Limits, United States and European Union: 2012
- Vendor Overall Scores
- Vendor Scores
- Vendor Scores on Strategy Criteria
- Vendor Scores on Execution Criteria
- Annual Clean Diesel LDV Sales by Region, World Markets: 2012-2018
- Historic Retail Prices for Gasoline and Diesel, Key Countries: 2000-2010