Smart Grid Consumer Survey

Consumer Attitudes and Opinions about Smart Grids, Smart Meters, Smart Thermostats, Home Energy Management, and Demand Response

As smart grid rollouts continue in the United States, albeit at a pace slower than in previous years, utilities and vendors are looking for ways to maximize the impact of these deployments. Some of the possible applications of smart grid and smart meter deployments include demand response (DR) programs, home energy management (HEM), and smart thermostats.

One challenge is that various types of smart grid and smart home technologies continue to face different levels of consumer awareness, interest, and acceptance. In addition, consumer expectations of savings from smart home technologies are likely higher than what can be achieved and the price they are willing to pay for these offerings is lower than what the market currently supports. Navigant Research’s Smart Grid Consumer Survey shows that while smart grid products and services have the potential to save consumers money by reducing their energy consumption, end-user interest remains moderate to low at the present time.

This Navigant Research report details the findings from a web-based consumer survey of 1,084 consumers in the United States that aims to provide a better understanding of interest and attitudes toward a select group of smart grid concepts. The study was executed in the fall of 2013 using a nationally representative and demographically balanced sample. It analyzes the dynamics of consumer demand, favorability, and attitudes toward several key smart grid product and service categories: smart grids and smart meters, smart thermostats, HEM bundles, and DR. Navigant Research also examines consumer willingness to pay for these products, expected savings from using these technologies, and reasons for interest or disinterest in these offerings.

Key Questions Addressed:
  • What is the level of favorability among U.S. consumers for smart grids and smart meters?
  • Are consumers interested in smart thermostats, home energy management bundles, and demand response?
  • How does the level of interest vary by demographics?
  • What features of smart meters are important to consumers?
  • What is preventing consumers from embracing smart home programs such as demand response?
  • What are consumer expectations of savings that can be achieved through various smart home offerings?
Who needs this report?
  • Utilities
  • Smart meter manufacturers
  • Home energy management companies
  • Demand response service providers
  • Systems integrators
  • Industry associations
  • Consumer advocacy groups
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Introduction

1.2  Key Findings

2. Smart Grid and Smart Meters

2.1  Smart Grid and Smart Meters

3. Smart Thermostats

3.1  Smart Thermostats

4. Home Energy Management Bundles

4.1  Home Energy Management Bundles

5. Demand Response

5.1  Demand Response Programs

5.2  Demand Response with a Credit/Rebate Component

6. Summary and Conclusions
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Smart Grid and Smart Meter Favorability, United States: 2013
  • Smart Grid Favorability, United States: 2011-2013
  • Smart Meter Favorability, United States: 2011-2013
  • Interest in Smart Thermostats, United States: 2013
  • Interest in Smart Thermostats by Annual Income, United States: 2013
  • Interest in Smart Thermostats by Age Range, United States: 2013
  • Interest in Smart Thermostats by Monthly Electric Bill, United States: 2013
  • Smart Thermostat Brand Awareness, United States: 2013
  • Amount Willing to Pay for a Smart Thermostat, United States: 2013
  • Smart Thermostat Features of Interest, United States: 2013
  • Expected Savings from a Smart Thermostat, United States: 2013
  • Interest in Home Energy Management Bundles, United States: 2013
  • Interest in Home Energy Management Bundles by Annual Income, United States: 2013
  • Interest in Home Energy Management Bundles by Age Range, United States: 2013
  • Interest in Home Energy Management Bundles by Monthly Electric Bill, United States: 2013
  • Home Energy Management Features of Interest, United States: 2013
  • Considerations for Purchasing Home Energy Management Bundles, United States: 2013
  • Amount Willing to Pay for Home Energy Management Bundles, United States: 2013
  • Expected Reduction in Monthly Electric Bill with Home Energy Management Bundles, United States: 2013
  • Interest in Demand Response, United States: 2013
  • Interest in Demand Response by Annual Income, United States: 2013
  • Interest in Demand Response by Age Range, United States: 2013
  • Interest in Demand Response by Monthly Electric Bill, United States: 2013
  • Reason for Lack of Interest in Demand Response, United States: 2013
  • Interest in Demand Response in Exchange for a Credit or Rebate on Electric Bill, United States: 2013
  • Interest in Demand Response in Exchange for a Credit or Rebate on Electric Bill by Annual Income, United States: 2013
  • Interest in Demand Response in Exchange for a Credit or Rebate on Electric Bill by Age Range, United States: 2013
  • Interest in Demand Response in Exchange for a Credit or Rebate on Electric Bill by Monthly Electric Bill, United States: 2013
  • Reason for Interest in Demand Response in Exchange for a Credit or Rebate on Electric Bill, United States: 2013
  • Expected Annual Reward for Participating in a Demand Response Program, United States: 2013
  • Willingness to Allow Utilities to Control Thermostat, United States: 2013
  • Expected Reduction in Electric Bill from Allowing Utility to Control Thermostat, United States: 2013

Report Details

  • Pages: 43
  • Tables, Charts,
    Figures:
    32
  • Release Date: 4Q 2013

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