Solar Photovoltaic Consumer Products

Pico Solar, Solar Home Systems, and Solar PV Generators and Kits:
Global Market Analysis and Forecasts

The market for solar photovoltaic (PV) consumer products has expanded significantly in recent years across a variety of industries, geographies, and applications. Off-grid solar lighting for base of the pyramid (BOP) markets, the leading solar PV consumer product segment, is transitioning from a humanitarian aspiration to big business. Platform companies have been established, investment is flowing, and companies are expanding, so opportunity is abounding. But so is risk and uncertainty, as operating in BOP markets presents unique challenges.

Current trends affecting the solar PV consumer product market include increased political pressure to eliminate the use of kerosene as a light source, solar PV module price reductions, efficient LED lighting advances, and the success of social enterprise business models. The ecosystem of companies, competitive products, and innovative financing mechanisms that has emerged offers great opportunity for reducing poverty and increasing profits. Pay-as-you-go (PAYG) services are gaining acceptance for both pico solar and solar home systems and have the potential to further accelerate industry growth during the next 10 years. Navigant Research forecasts that the global annual market for solar PV consumer products will grow from $550.5 million in 2014 to $2.4 billion in 2024.

This Navigant Research report analyzes the emerging global market for solar PV consumer products. It focuses on pico solar products and solar home systems (SHSs), but also analyzes growth opportunities and key players for solar PV generators and kits. The study examines the distinct market issues for each product type in both developed and developing countries, including drivers and barriers, business models, and pricing trends. Global market forecasts for unit sales, capacity, and revenue for pico solar, SHSs, and solar PV generators and kits, segmented by region, extend through 2024. The report also examines the major technologies related to solar PV consumer products and profiles the key players in this emerging industry.

Key Questions Addressed:
  • What countries are the strongest markets for solar PV consumer products?
  • How many pico solar products, solar home systems, and solar PV generators/kits are being sold in each region?
  • What are the most important trends affecting the sale of solar PV consumer products?
  • What are the growth opportunities for solar PV generators and kits?
  • What role will pay-as-you-go (PAYG) services play in the solar PV consumer product sector?
  • Which business models are enabling the deployment of solar PV consumer products?
  • Who are the key players in the off-grid solar lighting industry and which companies are raising investment?
Who needs this report?
  • Light-emitting diode (LED) manufacturers
  • Direct current (DC) appliance manufacturers
  • Bus and recreational vehicle (RV) vendors
  • Mobile money software platform developers
  • Telecom providers
  • Big box retailers
  • Government agencies
  • Investor community

Table of Contents

1. Executive Summary

1.1  Introduction

1.2  Market Definition

1.3  Market Drivers

1.4  The Modern Off-Grid Solar Energy Service Company

1.5  Pico Solar Companies

1.6  Solar PV Consumer Product Forecasts

2. Market Issues

2.1  Market Definition

2.2  History and Key Locations for Pico Solar and SHS Markets

2.3  Market Drivers

2.3.1   Kerosene Displacement

2.3.2   Energy Access and Rural Electrification Programs

   2.3.2.1  Lighting Global

   2.3.2.2  Infrastructure Development Co. Ltd.’s Bangladesh Solar Home Systems Program

   2.3.2.3  Energy Sector Assistance Programme

   2.3.2.4  Other National Energy Access Initiatives

2.3.3   Social Enterprises and Business Model Development

   2.3.3.1  Distribution-Dealer Model

   2.3.3.2  Proprietary Distribution Channel Model

   2.3.3.3  Institutional Partnership Model

   2.3.3.4  Franchise Model

   2.3.3.5  Rental/Leasing Model

2.3.4   Mobile Phone Access, Mobile Money, and PAYG Business Models

2.3.5   Venture Investment and Corporate Entrants

2.4  Market Barriers

2.4.1   Poor-Quality Products

2.4.2   Fossil Fuel Subsidies

2.4.3   Access to Financing and Cash Flow Bottlenecks across the Value Chain

2.5  Solar PV Generators/Kits Market Overview

3. Technology Issues

3.1  Off-Grid Solar Lighting Product Typology

3.1.1   Technology Performance

3.2  Pico Solar Value Chain

3.3  Technology and Pricing Trends

3.3.1   Solar PV Price Declines

3.3.2   CFLs

3.3.3   LEDs

   3.3.3.1  LED Efficacy, Efficiency, and Coefficient of Utilization

   3.3.3.2  LED Cost Reductions

3.3.4   Batteries

4. Key Industry Players     

4.1  Pico Solar Companies

4.1.1   Barefoot Power

4.1.2   d.light design

4.1.3   Greenlight Planet

4.1.4   Nokero

4.1.5   Panasonic

4.1.6   Philips

4.1.7   SolarAid/SunnyMoney

4.2  SHS Companies

4.2.1   BBOXX

4.2.2   Fosera

4.2.3   Grameen Shakti

4.2.4   Rahimafrooz Renewable Energy Ltd./Rural Services Foundation

4.2.5   Schneider Electric

4.2.6   SELCO Solar Pvt. Ltd.

4.2.7   SolarNow

4.3  PAYG Solar Service Providers

4.3.1   Angaza Design

4.3.2   Azuri Technologies

4.3.3   M-KOPA Solar

4.3.4   Simpa Networks

4.4  Solar PV Generator/Kit Companies

4.4.1   Goal Zero

4.4.2   Grape Solar

5. Market Forecasts

5.1  Forecast Overview

5.1.1   Data Collection and Methodology

5.1.2   Forecast Assumptions

5.2  Pico Solar and SHS Forecasts

5.3  Pico Solar Forecast

5.3.1   North America

5.3.2   Europe

5.3.3   Asia Pacific

5.3.4   Latin America

5.3.5   Middle East

5.3.6   Africa

5.4  SHS Forecast

5.4.1   Asia Pacific

5.4.2   Latin America

5.4.3   Middle East

5.4.4   Africa

5.5  Solar PV Generator/Kit Forecast

5.6  Conclusions and Recommendations

6. Company Directory
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Sample SHS Specifications, Bangladesh
  • Kerosene Prices by Country, World Markets: 2000-2012
  • Kerosene Lamp
  • BBOXX Energy Kiosk Business Diagram
  • Map of Mobile Money Service Providers: March 2014
  • Expansion of Mobile Phone Networks vs. Electricity Expansion Worldwide: 2000-2012
  • Sample Financing Method for Bangladesh SHSs
  • Solar Lighting Product Typology
  • Solar Lighting Product Matrix
  • Solar Lanterns Quality Matrix
  • SHS and Solar Lantern Prices in Select Asian Countries: 2010
  • Components of an LED
  • LED Costs by Component: 2011-2020
  • Battery Technology Options
  • Annual Pico Solar and Solar Home System Unit Sales by Region, World Markets: 2014-2024
  • Solar PV Module Average Selling Price, World Markets: 2011-2024
  • Estimated Grameen Shakti Solar Home System Sales, Bangladesh: 1997-2013
  • Annual Pico Solar and Solar Home System Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Pico Solar Unit Sales by Region, World Markets: 2014-2024
  • Annual Pico Solar Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Pico Solar Sales by Country, Asia Pacific: 2014-2024
  • Annual Pico Solar Sales by Country, Africa: 2014-2024
  • Annual Solar Home System Unit Sales by Region, World Markets: 2014-2024
  • Annual Solar Home System Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Solar Home System Unit Sales by Country, Asia Pacific: 2014-2024
  • Annual Solar Home System Unit Sales by Country, Africa: 2014-2024
  • Annual Solar PV Generator/Kit Unit Sales by Region, World Markets: 2014-2024
  • Annual Solar PV Generator/Kit Unit Sales Capacity by Region, World Markets: 2014-2024

List of Tables

  • Off-Grid Rural Electrification Segments
  • Off-Grid Solar Lighting Unit Sales, Capacity, and Revenue by Select Country, World Markets: 2005-2013
  • Cumulative Off-Grid Solar Lighting Unit Sales by Select Country, World Markets: 2013
  • Cumulative Distribution of Off-Grid Solar Lighting Devices by Capacity, Key Markets: 2013
  • Unelectrified Population by Select Country/Region, World Markets: 2009 and 2030
  • Market Share of Quality Approved Pico Solar Lighting, Africa: 2009-2013
  • Typical Performance by Lighting Technology
  • SunnyMoney Cumulative Unit Sales by Country, Africa: 2013
  • Estimated Grameen Shakti Solar Home System Sales, Bangladesh: 1997-2013
  • Products Meeting Lighting Global Minimum Quality Standards
  • Annual Pico Solar and Solar Home System Unit Sales by Region, World Markets: 2014-2024
  • Annual Pico Solar and Solar Home System Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Pico Solar and Solar Home System Sales Revenue by Region, World Markets: 2014-2024
  • Annual Pico Solar Unit Sales by Region, World Markets: 2014-2024
  • Annual Pico Solar Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Pico Solar Sales Revenue by Region, World Markets: 2014-2024
  • Annual Solar Home System Unit Sales by Region, World Markets: 2014-2024
  • Annual Solar Home System Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Solar Home System Sales Revenue by Region, World Markets: 2014-2024
  • Annual Solar PV Generator/Kit Unit Sales by Region, World Markets: 2014-2024
  • Annual Solar PV Generator/Kit Unit Sales Capacity by Region, World Markets: 2014-2024
  • Annual Solar PV Generator/Kit System Sales Revenue by Region, World Markets: 2014-2024

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