While more smart home technology keeps rolling out from manufacturers, some of the targeted customers are finding the systems do not always satisfy their expectations or have shortcomings. This was pointed out recently in a Wall Street Journal piece that noted the downsides of the latest systems that control lighting, door locks, and thermostats, among other things.
Not Worth the Trouble?
One of those people is a professor of mechanical engineering who is also head of the Berkeley Energy and Climate Institute at UC Berkeley. He received a smart thermostat as a gift, but has yet to install it because it wasn’t worth the trouble, according to the story. Another is a tech-savvy contractor who finds his smart home control system is too complicated, particularly when things go wrong. He now tells his own clients to avoid automated systems.
These are anecdotal examples, to be sure, and may not reflect the experiences of satisfied smart home technology customers. But these stories do highlight some of the barriers to smart home technology adoption and the related Internet of Things (IoT) trend, which has gripped many in the high-tech, home automation, and energy sectors. These barriers (as noted in Navigant Research’s IoT for Residential Customers report) include complexity, pricing, and data security.
Moreover, a Bluetooth Special Interest Group survey released earlier this year underscored what consumers consider as key factors in deciding what to purchase. More than half of the survey respondents (54%) said smart home solutions need to be straightforward to use and 41% said they should be easy to set up; 4 in 10 of the respondents (42%) said offering products at competitive prices is important; and an equal number (42%) said keeping their data secure is essential.
While conducting research into IoT trends, many of the vendors and stakeholders I spoke with mentioned complexity as a barrier for smart home tech adoption. It is an age old problem: How to solve thorny problems, like increasing energy efficiency in a home, with improved products that don’t require the consumer to do too much? In other words, bring the benefits but hide the complexity.
Some manufacturers have done this. And despite the professor mentioned above who has yet to bother with his, smart thermostats from Nest, Honeywell, and ecobee (to name just a few) can boost efficiency without sacrificing comfort and without too difficult a setup. They aren’t perfect answers, of course, and tend to be more expensive than common offerings. But other hardware and solutions providers should take note: It is possible to conceal the complexity behind smart home devices. And it should be a top priority in designing solutions, especially when even geeks among us are reluctant to engage.
Tags: Energy Management, Internet of Things, Residential Energy Innovations, Smart Home Technology, Utility Transformations
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