Navigant Research Blog

IoT Provides a Changing Landscape for Lighting

— September 5, 2017

The commercial lighting landscape is shifting these days, giving way to a less siloed market. While historically, lamp and luminaire manufacturers have focused primarily on lamps, the emergence and growth of LEDs with their increased lifespan has led to a stronger market for luminaires, which in turn has negatively affected the lamp market. This has decreased lamp revenue for many incumbent lighting manufacturers.

In order to differentiate themselves within the shifting lighting market, traditional lamp and luminaire manufacturers are looking toward controls and new business use cases. Some use cases provided by lighting controls fall within the Internet of Things (IoT) landscape. Many lighting companies are entering the controls and IoT markets through mergers and acquisitions, rather than focusing solely on internal expansion into those areas.

OSRAM Makes Play toward Increasing IoT Offerings

The German-based lighting manufacturer OSRAM, a spinoff of Siemens in early 2013, has agreed to purchase Digital Lumens. Founded in 2008, the Boston-based industrial and commercial IoT solutions company offers software, products, and systems integration. Digital Lumens’ SiteWorx platform integrates intelligent lighting control, energy use, security systems, and air quality monitoring. The IoT platform will allow OSRAM to strengthen its portfolio for IoT applications. There are currently plans to integrate some of OSRAM’s existing digital services into the platform, such as location-based services utilizing Bluetooth primarily in a retail environment.

Competitive Landscape

While OSRAM has clearly positioned itself to advance its IoT offerings, it faces competition from other lighting incumbents interested in expanding their IoT offerings. Earlier this year, Acuity Brands announced its Atrius Brand, the company’s IoT business solutions portfolio. Atrius provides connectivity through a network of intelligent LED lighting and controls and its software platform that enables indoor positioning, asset tracking, space utilization, spatial analytics, and energy management.

Philips Lighting is also an incumbent that has expanded into this space with its indoor positioning for retail applications and connected lighting for offices utilizing Power over Ethernet (PoE) and SpaceWise wireless technology. Another is Eaton, which has partnered with IoT platform, sensor, and solutions company Enlighted to integrate the company’s hardware, software, and services into Eaton’s LED lighting and controls portfolio.

The technology developments, acquisitions, and partnerships all demonstrate the shifting market and provide a glimpse into the future of commercial lighting. Startups, systems integrators, IT companies, and network providers are mixing with the traditional lighting manufacturers in this market, providing more collaboration and merger and acquisition opportunities. Navigant Research’s upcoming IoT for Lighting report will look at the key players in this industry and provide an overview of the market, including drivers and barriers, technology issues, and a global forecast of hardware, software, and services.

 

Realizing the Potential of Street Lighting Networks

— July 27, 2017

Navigant Research expects 73 million connected street lights to be deployed globally by 2026. This will be an immense asset for cities able to use these smart nodes as part of an emerging city mesh of sensors and smart devices. However, while the potential of smart street lighting is clear, there are still several hurdles to faster adoption. As Richelle Elberg noted in a new Echelon-sponsored white paper, we must examine the complex issues around the network choices facing cities—and technical complexities are only part of the problem. The Echelon white paper and Navigant Research’s recent Smart Street Lighting for Smart Cities report both identify five key messages for cities as they consider their street lighting policy:

  • Consider street lighting upgrades as part of an Internet of Things (IoT) strategy. Any city looking to deploy a street lighting network should at least have an outlined plan for how it will engage with the growth in the use of digital and IoT technologies for city operations and services. How do these developments fit with existing city development strategies? What are the priority local issues and what are the local assets that provide the starting point and make the plan distinct to the needs of this city?
  • Find new ways to collaborate across departments. The potential to add future services to a street lighting network means that coordination across city departments on procurement is essential. Restricting the procurement to the traditional concerns of the lighting department may limit the ability to realize future benefits. Coordination of networking requirements and procurement across multiple city departments—and even involvement of other stakeholders such as local utilities—should be considered.
  • Think about problems first. While there are a wide range of potential use cases for a multi-application network, not all will have the same priority. Just because many applications can be supported on a street lighting network does not mean that all will be equally important to all cities. As a leader of a successful smart city program recently said: “our secret is that we always start with a city problem not a technology.”
  • Understand the diversity of requirements. While integration across departments and the consolidation of requirements is a sensible approach, it is also important to realize that one approach will not satisfy all needs. Most cities are likely to require different communication solutions to address the span of smart city applications, from low risk Living Lab projects, to specific services applications such as street lighting and smart parking, to critical city systems for public safety. The future of city networking will be a hybrid.
  • Recognize that street lights are a city asset. In a world that depends on ubiquitous access to power and connectivity, the street lighting network is a valuable resource. In addition to providing a platform for new sensors and applications to improve the efficiency of city services, they can also be a source of new revenue. Street lighting poles are being used to extend cellular and Wi-Fi access, to integrate EV charging equipment, and as digital signage sites for advertisers.

Where Do We Go from Here?

Installing smart controls for street lighting at the same time as an LED upgrade program is a logical and cost-effective step to enhancing the value of the city lighting system. In 2017, smart street lights represent only about 2% of the installed base of street lights; there is still immense potential for better utilization of these valuable city assets.

Installed Base of Smart Street Lights by Region, World Markets: 2017-2026

(Source: Navigant Research)

For further detail on smart city applications, street lighting as a platform, and the relevant connectivity platforms, see the Navigant Research white paper, Smart Street Lighting as a Smart City Platform. The Executive Summary from the Smart Street Lighting for Smart Cities report is also available.

 

Smart Street Lights Shine on Further Advancements in Lighting Innovation

— June 9, 2017

Smart street lighting is growing as a platform for smart city applications, and cities are increasingly seeing the benefits of smart street lighting deployment. The rise of LEDs, in large part due to their increased energy savings, longer life, and declining prices, has launched the connected street lighting market. Companies are working together to help drive innovation and continue the momentum of smart street lighting and smart city adoption.

Driving Innovation

Even with the benefits of LEDs and increased control and data available through a smart street lighting system, there are still hurdles to overcome for widespread adoption. The Smart Cities Council, a global consortium of smart city experts and companies, is working to promote sustainable smart cities that provide clean and healthy living conditions and high quality jobs. The Smart Cities Council has more than 120 members and is continually expanding its presence. In May, Telensa, a specialist in connected street lighting, joined the Smart Cities Council as a North America Lead Partner. The company will work toward the goals of the organization of advancing the development of smart cities. Lead Partners, along with Global Lead Partners, provide financial support and help guide the Smart Cities Council’s actions either regionally or globally, based on partnership level. Global Lead Partners include Cisco, Hitachi, IBM, Microsoft, Schneider Electric, Current, powered by GE, Itron, Sensus, Qualcomm, and SAS Institute, among others.

Providing a Smart City through Lighting

Several cities have started to invest in smart street lighting, which are further advanced than LEDs and have the benefits of increased control and artificial intelligence. The city of Spokane, Washington is one of the latest cities to deploy smart street lights. It is using vision control traffic-adaptive LED street lights with artificial intelligence from Echelon—a developer of open standards control networking platform for lighting and building management. Echelon’s lighting platform transmits traffic information to help reduce response time and improve reliability. Each unit, deployed on traffic intersection street lights, will determine light levels based on traffic volume and reduce or increase light levels accordingly.

Lighting and technology vendors are working to advance their offerings to create a smart street lighting platform that can be utilized as the foundation for a smart city. Though many offerings are currently available on the market, further advancement and price declines will help with continued adoption of smart street lighting systems. Partnerships between lighting and technology providers and utilities, as well as organizations such as the Smart Cities Council, are continuing to advance smart street lighting. This relatively young industry is worth monitoring as it continues to experience growth.

 

Who Will Lead the Lighting as a Service Charge?

— April 25, 2017

The rapidly evolving lighting industry has recently given birth to a new and exciting development—lighting as a service (LaaS). The manifestation of lighting controls services to optimize lighting use is helping customers save energy and money. The emergence of the LED system as a major technological player in the lighting world has opened the doors to countless opportunities for efficiency and cost reduction by tapping into the Internet of Things (IoT) world. These two stories have led to the development of a new industry: third-party management of lighting systems, otherwise known as LaaS. Management services include technical, maintenance, financial, and many other lighting services.

LaaS Revenue Is Expected to Triple by 2025

The underlying technological advancement that has made the new industry possible is connected or smart lighting. The ability to communicate with a lighting network allows users to control and optimize their lighting use on the fly. Opportunistic companies and startups have caught on to this trend and have begun to offer third-party lighting management services. The LaaS industry is just starting to make waves in the industry. However, it’s expected to become a booming business over the next decade. LaaS generated $35.2 million in revenue in 2016. By 2025, it’s expected reach $1.6 billion.

As the LaaS industry is still in its infancy and a clear market strategy has yet to be established, there haven’t been any companies that have emerged as LaaS-focused companies. Most projects to date have been pilots and test cases. Thus, it has mostly been the larger incumbents that have paved the way in this fledgling industry:

  • Current, a startup within lighting heavyweight GE, is wrapping data and digital solutions around lighting upgrades with optional financing to provide a full suite of LaaS possibilities. It recently partnered with AT&T on a massive smart cities venture.
  • Enlighted, a Sunnyvale, California-based startup, has developed a LaaS platform that combines sensors, analytics, and controls. Unlike other LaaS competitors, Enlighted does not use this platform to sell lighting hardware. Instead, the company partners with luminaire manufacturers, facilities management companies, and electrical contractors to create an ecosystem of lighting systems.
  • Several other companies are exploring the LaaS space, including Philips, Siemens spinoff OSRAM, and Acuity. Acuity has made a number of acquisitions in the last few years in order to facilitate its expansion into the IoT market. These companies are still just testing the LaaS waters at this point.

The Race for the Best Marketing Strategy Is On

It appears that the trail for LaaS will be set and guided by the larger lighting incumbents. The window for small startups to emerge as leaders in the growing industry is shrinking, but opportunities are still available. Lighting giants such as GE and Philips sell through the facilities department of a company. If a solution is found that goes beyond building operations and is sold directly to the IT department, that could certainly cause a large enough shakeup in the market to influence decision makers and unseat the incumbents.

This is more easily said than done. There are no signs that this is being taken on by any new or established companies. LaaS is a new and exciting industry that is still very much in flux. The first company able to hone in on an effective market strategy will have the chance to grab the LaaS industry by the reins and lead it in exciting new directions.

 

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