Multinational Automaker

Custom Market Analysis

THE CHALLENGE:

Navigant Research conducted a worldwide study to identify potential candidate cities for EV car sharing program for a multinational automaker.  The feasibility of the new service opportunity was assessed across three regions:  U.S., Europe, and Asia.

THE APPROACH:

  •  Identified and evaluated existing/planned charging infrastructure rollout
  • Identified and evaluated existing/planned EV introductions
  • Research existing/planned car sharing business
  • Provided an assessment of additional factors including traffic congestion, carbon emission pollution, government support, and regional demographics
  • All analysis was translated into a ranking of the cities across each region.

THE RESULT: The ranking provided by Navigant Research is being used as part of a 3 year expansion plan of the client’s car sharing programs.