Multinational Corporation Specializing in Electricity Distribution

Primary Research

THE CHALLENGE:

A multinational corporation specializing in electricity distribution, automation management, and the production of installation components engaged Navigant Research to test market messaging in advance of a major software launch.

THE APPROACH:

  • Identified key target companies
  • Interviewed C-level executives responsible for energy management
  • Based on insights gained from the interviews, prepared analysis and recommendations related to the market messaging

THE RESULT: Navigant Research’s analysis prompted the client to simplify and refine their market messaging in advance of the software launch.