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Microsoft Pushes IoT as a Service as Competition Heats Up

Neil Strother
May 12, 2017

In a quiet way, many different businesses are helping to establish a stronger foothold for the Internet of Things (IoT), moving beyond the hype and delivering on the buzzy promises from several years back. As evidence, Microsoft recently launched IoT Central, an IoT as a service (IoTaaS) offering that enables companies to deploy IoT technologies without having to do so from scratch using in-house resources.

Early Adopters

IoT Central’s goal is to help companies rapidly design, build, and deliver smart products and integrate them with enterprise-scale systems. So far, early adopting companies of IoT Central—thyssenkrupp Elevator, Rolls-Royce, and Sandvik Coromant, according to reports—are in the manufacturing and engineering sectors. IoT Central is part of a suite of IoT-related products from Microsoft, including Azure Suite IoT (a platform as a service [PaaS] offering for developing backend applications) and Azure IoT Hub, which acts as the messaging infrastructure for distributed device communications.

But Microsoft is not alone in helping to establish a stronger corporate foothold for the IoT. Competitors like Amazon Web Services (AWS), Google Cloud, and Oracle, to name a few, offer several IoT-related services for business clients. And recently the head of AWS, Andy Jassy, said, “Of all the buzzwords everybody has talked about, the one that has delivered fastest on its promises is IoT and connected devices.” That’s a strong validation.

IoT and Utility Patents

IoT has also arrived for utilities. A recent piece by Alec Schibanoff, a vice president at patent broker and consulting services firm IPOfferings LLC, notes the many patents for operational efficiency and security that have been granted over the years form the basis of the modern grid. One was granted as far back as 2002.

Next Steps for IoT

These are all signs of a maturing IoT landscape, one that will underpin Energy Cloud 2.0 as envisioned by Navigant Research and outlined in the free white paper, Navigating the Energy Transformation. But there is much more value to be unleashed from IoT devices and connected systems. We’ve only scratched the surface around data analytics, and future applications and services have yet to materialize. Many companies are starting to explore the possibilities. It won’t be too many years before the IoT will make louder noises as a solid platform for business innovation and efficiency.