1Q 2020

Home Electrification

Fuel Switching Technology for All-Electric Homes: Global Market Analysis and Forecast

Approximately 70 million American homes burn natural gas, oil, or propane onsite to heat interior space and water. This generates 560 million tons of CO each year—a tenth of total US emissions, according to the US Environmental Protection Agency. This represents just under half of all residential end-use energy consumption nationally.

Electrification technologies are rapidly becoming more cost-effective and more reliable than fossil fuel systems in a variety of planning scenarios and climates. Although mixed systems predominate, the electrification of all residential energy end uses is desirable for many consumers and is expected to increase substantially on a 10-year timeline. Regulatory developments also stress decarbonization and therefore favor full electrification as a low emissions building approach. Navigant Research, a Guidehouse company, defines the fully electrified home (FEH) as one where space heating, water heating, and cooking are electrified through the use of air source heat pumps (ASHPs), heat pump water heaters (HPWHs), and induction cooking technologies. Insulation and energy management systems (EMSs) are considered part of FEHs.

This Navigant Research report examines the global market for FEHs in five major regions, presenting a 10-year forecast and market sizing from 2020-2029. The report provides forecasts for the number of FEHs in four key segments, including new construction, renovations, single-family, and multifamily. This report includes revenue forecasts for electrification-enabling technologies and looks at emerging drivers, barriers, market trends, and policy and technology issues related to this market.
Pages 33
Tables | Charts | Figures 29
  • What is a fully electrified home?  
  • What are the types of fully electrified home technologies? 
  • What are the market drivers and barriers and emerging trends for fully electrified homes and their enabling technologies?
  • What policy and regulatory factors exist in global and local markets that enable fully electrified home adoption?
  • How is the fully electrified home market expected to grow over the next decade? 
  • How will revenue growth vary by region? 
  • What does Navigant Research recommend for vendors and other stakeholders in this market? 
  • Building owners
  • Equipment installers
  • Real estate investment trusts
  • Vendors of heat pumps, induction cooktops, insulation, heat pump water heaters and energy management systems
  • Builders 
  • Regulators 
  • Associations 
  • Service providers 
  • Energy suppliers 
  • Residential DER vendors 
  • Investor community
  • Federal and state policymakers
  • Global energy access advocates
  • International funding agencies
  • Private financial institutions
  • Universities and research organizations

1. Executive Summary

1.1   Introduction

1.2   Market Drivers and Barriers

1.3   Market Forecast

2. Market Issues

2.1   Introduction 

2.2   Defining the Fully Electrified Home 

2.3   Market Drivers

2.3.1   Energy Cost Savings Over Time

2.3.2   Electricity Rates

2.3.3   Building Codes, Utility Regulations, and Other Policy Solutions

2.3.4   US Incentive Programs

2.3.5   Integrated Energy Management, the Internet of Things, and the Smart Home

2.4   Market Barriers

2.4.1   Operating Efficiency 

2.4.2   Operating Cost

2.4.3   Upfront and Installation Costs

2.4.4   Lack of Customer Awareness and Education

2.5   FEH Technologies

2.5.1   Insulation 

2.5.2   ASHPs

2.5.3   HPWHs

2.5.4   Induction Cooktops

2.5.5   EMSs

3. Market Forecasts

3.1   Forecast Methodology

3.1.1   FEHs and Revenue Growth

3.1.1.1   FEH Technology Revenue

3.1.1.2   Multifamily Versus Single-Family Housing

3.1.1.3   New Construction Versus Renovations

3.2   Conclusions and Recommendations

3.2.1   Vendors 

3.2.2   Builders

3.2.3   Utilities

4. Acronym and Abbreviation List

5. Table of Contents

6. Table of Charts and Figures

7. Scope of Study, Sources and Methodology, Notes



  • Total Revenue from Fully Electrified Home Technologies, World Markets: 2020-2029
  • Installed Base of Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Fully Electrified Households by Housing Type, World Markets: 2020-2029
  • New Fully Electrified Homes by Construction Type, World Markets: 2020-2029
  • New Single-Family Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Multifamily Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Construction Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Renovated Fully Electrified Homes by Region, World Markets: 2020-2029
  • FEH Technology Revenue
  • Multifamily Versus Single-Family Housing
  • New Construction Versus Renovations
  • Electrified Technology Market Initiatives and Regulations
  • ZNE and FEH Homes
  • Regional Policy Affecting Energy Efficiency Investment/Residential Electrification
  • Heat Rates Under Different Scenarios from Natural Gas Fired Generation
  • ASHPs
  • HPWHs
  • Induction Cooktops
  • New Fully Electrified Homes by Region, World Markets: 2020-2029
  • Installed Base of Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Single-Family Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Multifamily Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Construction Fully Electrified Homes by Region, World Markets: 2020-2029
  • New Renovated Fully Electrified Homes by Region, World Markets: 2020-2029
  • Fully Electrified New Construction Revenue by Technology, World Markets: 2020-2029
  • Fully Electrified Renovations Revenue by Technology, World Markets: 2020-2029
  • Total Revenue from Fully Electrified Home Technologies, World Markets: 2020-2029
Choose a License Type

(1-5 users)

(Unlimited users)

$3,950 USD
$5,925 USD