1Q 2019

Navigant Research Leaderboard: Automated Driving Vehicles

Assessment of Strategy and Execution for 20 Companies Developing Automated Driving Systems

2018 proved to be a year of both advancement and setbacks in the commercialization of automated driving technology. Several companies now provide revenue-generating automated mobility services, and more are expected to debut in 2019. However, 2018 also saw the first fatal accident with a developmental automated vehicle (AV), along with multiple crashes involving partially automated vehicles.

As of the end of 2018, all automated driving market players have one thing in common: no company is providing commercial services without a human safety operator onboard the vehicle when carrying passengers. As work has progressed on many fronts in validating automated driving technology, engineers and developers are realizing how many years away they are from ensuring the stability of the technology. Key obstacles include predicting other road user behavior and function during poor weather. Companies developing suitable business models in conjunction with the core technology remain most likely to succeed in commercializing automated driving.

This Navigant Research Leaderboard examines the strategy and execution of 20 leading automated driving system companies. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global automated driving market. 

Top 10 Vendors
  1. Waymo
  2. GM Cruise
  3. Ford Autonomous Vehicles
  4. Aptiv
  5. Intel-Mobileye
  6. Volkswagen Group
  7. Daimler-Bosch
  8. Baidu
  9. Toyota
  10. Renault-Nissan-Mitsubishi Alliance
Pages 63
Tables | Charts | Figures 27
  • What are the top 20 companies developing integrated automated driving systems?
  • Which of these companies ranks highest in terms of strategy?
  • Which of these companies ranks highest in terms of execution?
  • Which companies are leading this emerging market?
  • Which companies are best positioned to take the lead in automated driving?
  • What are the factors that separate the Leaders from the Contenders and Challengers?
  • Vehicle manufacturers and automotive industry suppliers
  • Insurance companies
  • Commercial fleet managers
  • Taxi operators and other mobility service providers
  • City managers and government agencies
  • Carsharing and ride-hailing companies
  • Transit providers
  • Investor community

1. Executive Summary

1.1 Market Introduction

1.2 The Navigant Research Leaderboard Grid 

2. Market Overview 

2.1 Market Definition

2.2 Market Drivers

2.3 Market Barriers

2.4 Market Trends

3. The Navigant Research Leaderboard

3.1 The Navigant Research Leaderboard Categories

3.1.1 Leaders

3.1.2 Contenders

3.1.3 Challengers


3.2 The Navigant Research Leaderboard Grid

4. Company Rankings

4.1 Leaders

4.1.1 Waymo

4.1.2 GM Cruise

4.1.3 Ford Autonomous Vehicles

4.2 Contenders

4.2.1 Aptiv

4.2.2 Intel-Mobileye

4.2.3 Volkswagen Group

4.2.4 Daimler-Bosch

4.2.5 Baidu

4.2.6 Toyota

4.2.7 Renault-Nissan-Mitsubishi Alliance

4.2.8 BMW-Intel-FCA

4.2.9 Volvo-Veoneer-Ericsson-Zenuity 

4.2.10 Zoox

4.2.11 May Mobility

4.2.12 Hyundai Motor Group

4.2.13 Uber

4.2.14 NAVYA

4.3 Challengers

4.3.1 Voyage

4.3.2 Tesla

4.3.3 Apple

4.4 Other Companies to Watch

5. Acronym and Abbreviation List

6. Table of Contents

7. Table of Charts and Figures

8. Scope of Study and Methodology

8.1 Scope of Study

8.2 Sources and Methodology

8.2.1 Vendor Selection

8.2.2 Ratings Scale Score Calculations

8.2.3 Criteria Definitions Strategy Execution

  • The Navigant Research Leaderboard Grid
  • The Navigant Research Leaderboard Grid
  • Waymo Strategy and Execution Scores
  • GM Cruise Strategy and Execution Scores
  • Ford Autonomous Vehicles Strategy and Execution Scores
  • Aptiv Strategy and Execution Scores
  • Intel-Mobileye Strategy and Execution Scores
  • VW Group Strategy and Execution Scores
  • Daimler-Bosch Strategy and Execution Scores
  • Baidu Strategy and Execution Scores
  • Toyota Strategy and Execution Scores
  • Renault-Nissan-Mitsubishi Alliance Strategy and Execution Scores
  • BMW-Intel-FCA Strategy and Execution Scores
  • Volvo-Veoneer-Ericsson-Zenuity Strategy and Execution Scores
  • Zoox Strategy and Execution Scores
  • May Mobility Strategy and Execution Scores
  • Hyundai Motor Group Strategy and Execution Scores
  • Uber Strategy and Execution Scores
  • NAVYA Strategy and Execution Scores
  • Voyage Strategy and Execution Scores
  • Tesla Strategy and Execution Scores
  • Apple Strategy and Execution Scores
  • SAE J3016 Standard Core Reference for AVs
  • The Navigant Research Leaderboard Overall Scores
  • Other AV Companies to Watch
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
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