Data Services for Automotive Applications

Traffic, Navigation, Media Streaming, Usage-Based Insurance,
and Other Services: Global Market Analysis and Forecasts

The nature of transportation has to be radically transformed to accommodate the mobility needs of as many as 7 billion people living in cities in the coming decades. Fulfilling the parking needs of individually owned vehicles in such a large, dense population and ensuring sufficient space on the roads are likely to be physically impossible. As a result, the development of connectivity, automation, and cloud-based services is expected to merge with electrification to create an autonomous mobility on-demand ecosystem. The resulting pervasive connectivity will provide a unique opportunity for businesses that are connected to the transportation ecosystem to provide data-driven products and services to consumers and fleets.

Meanwhile, the automotive retail landscape is reaching saturation levels in developed markets and growth is slowing in emerging markets. With a shrinking opportunity to grow vehicle sales, every player in the ecosystem is looking for new revenue opportunities, ways to use the infrastructure more efficiently, and methods of improving the user experience that help to retain and attract customers. The entire mobility user experience will have to expand beyond just the vehicle to enable more efficient personalized mobility for all members of society via connected services. According to Navigant Research, almost 430 million vehicles in use globally will have built-in telematics by 2025.

This Navigant Research report examines the market landscape for customer-facing transportation data services. The study analyzes the regulatory drivers, implementation issues, and potential products related to data services for automotive applications. Global market forecasts for the growth of services such as usage-based insurance (UBI) and lead generation made possible through the analysis of vehicle telemetry data extend through 2025. The report also examines the key enabling technologies related to transportation data services, as well as the competitive landscape.

Key Questions Addressed:
  • What are the enabling technologies for transportation data services?
  • What types of services are possible and likely to be adopted?
  • What data services are already in use worldwide?
  • Which services for automotive applications are likely to have consumer appeal?
  • Which regions are likely to adopt transportation data services?
Who needs this report?
  • Automobile, truck, and bus OEMs
  • Automotive electronics and embedded software suppliers
  • Intelligent transportation system suppliers
  • Fleet operators
  • Insurance companies
  • Telecommunications providers
  • Government regulators
  • Investor community

Table of Contents

1. Executive Summary

1.1  Market Overview

1.2  Technical and Market Issues

1.3  Key Players

1.4  Market Forecasts

2. Market Issues

2.1  Introduction

2.2  Regulatory Drivers

2.3  Product Development Benefits

2.3.1  Early Adoption through Plug-In and Premium Vehicles

2.4  New Services and Revenue Streams

2.4.1  Safety and Traffic Alerts

2.4.2  Usage-Based Insurance

2.4.3  Usage-Based Taxation

2.4.4  Advertising

2.4.5  Media Streaming

2.4.6  Navigation

2.4.7  Concierge Services

2.5  Big Data Analytics

2.5.1  Fleet Management

2.5.2  Predictive Navigation

2.5.3  Predictive Diagnostics

2.6  Enabling On-Demand Mobility

2.6.1  Carsharing

2.6.2  Ride-Hailing

2.6.3  Autonomous Vehicles

2.7  Data Ownership and Privacy Concerns

2.8  Voice Recognition

2.9  OTA Updates

3. Technology Issues

3.1  Introduction

3.2  Built-In versus Brought-In Technologies

3.2.1  Embedded Cellular Telematics

3.2.2  OBD-II Adapters

3.2.3  Smartphone Projection

3.2.4  Portable Devices

3.3  Vehicle Telemetry

3.4  Communications Technology

3.4.1  Dedicated Short Range Communications

3.4.2  3G/4G Cellular Data

3.4.3  5G Cellular Data

3.5  Human-Machine Interface

3.5.1  Voice Recognition

3.5.2  Gesture Controls

3.5.3  Touch Interface

3.5.4  User Interface versus User Experience

4. Key Industry Players

4.1  OEMs

4.1.1  BMW

4.1.2  FCA

4.1.3  Ford Motor Company

4.1.4  GM

4.1.5  Honda Motor Company

4.1.6  Hyundai Motor Group

4.1.7  Mercedes-Benz

4.1.8  Nissan

4.1.9  Tesla

4.1.10  Toyota

4.1.11  Volkswagen Group

4.1.12  Volvo Cars

4.2  Suppliers

4.2.1  Alphabet, Inc.

4.2.2  Apple

4.2.3  Automatic Labs

4.2.4  Civil Maps

4.2.5  Cloudera

4.2.6  Covisint

4.2.7  Danlaw Inc.

4.2.8  Delphi Automotive

4.2.9  FleetCarma

4.2.10  Foreca

4.2.11  Lochbridge

4.2.12  Mapbox

4.2.13  Mojio

4.2.14  Movimento Group

4.2.15  Nuance

4.2.16  Pandora

4.2.17  QNX

4.2.18  SiriusXM

4.2.19  Valtech

4.2.20  Verisk Telematics

4.2.21  WirelessCar

4.3  Communications Providers

4.3.1  AT&T

4.3.2  Deutsche Telekom

4.3.3  Verizon

5. Market Forecasts

5.1  Forecasts

5.1.1  Built-in Telematics

5.1.2  Connected OBD-II Adapters

5.1.3  Insurance

5.1.4  OTA Updates

5.1.5  Service Lead Generation

5.1.5.1  Vehicle Maintenance

5.1.5.2  Parking

5.2  Conclusions and Recommendations

6. Acronym and Abbreviation List
7. Table of Contents 
8. Table of Charts and Figures
9. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Nuance Dragon Drive Schematic
  • Automatic Connected Car Adapter
  • Connected OBD-II Adapter
  • Apple CarPlay (Left) and Android Auto (Right) Interfaces
  • Mobile Network Coverage and Evolving Technologies
  • Delphi Hand Gesture Control
  • Tesla Model S Touchscreen Display
  • LDVs in Use with Built-in Telematics by Region, World Markets: 2016-2025
  • Annual LDV Sales by Region, World Markets: 2016-2025
  • LDVs in Use by Region, World Markets: 2016-2025
  • Annual LDV Penetration with Built-in Telematics by Region, World Markets: 2016-2025
  • Annual LDV Sales with Built-in Telematics by Region, World Markets: 2016-2025
  • Connected OBD-II Adapter Sales by Region, World Markets: 2016-2025
  • Connected OBD-II Adapter Revenue by Region, World Markets: 2016-2025
  • Usage-Based Insurance Volumes by Region, World Markets: 2016-2025
  • Usage-Based Insurance Penetration by Region, World Markets: 2016-2025
  • LDV Sales Volume with OTA Update Capability by Region, World Markets: 2016-2025
  • LDV OTA Update Penetration by Region, World Markets: 2016-2025
  • LDV Service Lead Revenue by Region, World Markets: 2016-2025
  • LDV Parking Lead Revenue by Region, World Markets: 2016-2025

List of Tables

  • Annual LDV Sales by Region, World Markets: 2016-2025
  • LDVs in Use by Region, World Markets: 2016-2025
  • Annual LDV Penetration with Built-in Telematics by Region, World Markets: 2016-2025
  • Annual LDV Sales with Built-in Telematics by Region, World Markets: 2016-2025
  • LDVs in Use with Built-in Telematics by Region, World Markets: 2016-2025
  • Percentage of LDVs in Use with Built-in Telematics by Region, World Markets: 2016-2025
  • Connected OBD-II Adapter Sales by Region, World Markets: 2016-2025
  • Connected OBD-II Adapter Revenue by Region, World Markets: 2016-2025
  • Telematics-Connected Vehicles in Use by Region, World Markets: 2016-2025
  • Usage-Based Insurance Volumes by Region, World Markets: 2016-2025
  • Usage-Based Insurance Penetration by Region, World Markets: 2016-2025
  • LDV Sales Volume with OTA Update Capability by Region, World Markets: 2016-2025
  • LDV OTA Update Penetration by Region, World Markets: 2016-2025
  • LDV Service Lead Revenue by Region, World Markets: 2016-2025
  • LDV Parking Lead Revenue by Region, World Markets: 2016-2025

{"userID":"","pageName":"Data Services for Automotive Applications","path":"\/research\/data-services-for-automotive-applications","date":"12\/16\/2017"}